Monica Vaughan, CPSM
Since 2023
Active
SMPS South Florida member
AEC marketing professional
Monica leads comprehensive marketing information management and proposal coordination for BCC Engineering, one of South Florida’s premier transportation engineering firms specializing in design-build, construction engineering and inspection (CEI), and civil infrastructure. As Marketing Information Manager, she drives strategic proposal development from capture planning through final submission for major FDOT projects, ensuring compliance with government standards across complex transportation, bridge, and infrastructure initiatives.
Her expertise spans Florida Department of Transportation (FDOT) projects, Texas Department of Transportation (TxDOT) initiatives, and municipal transportation infrastructure serving clients throughout Florida, Texas, Georgia, South Carolina, and Puerto Rico. Monica brings specialized knowledge in qualifications-based proposal management, Cosential CRM optimization, certification program management, and strategic capture planning for design-build and CEI contracts.
With 20 years of AEC industry experience and 13 years dedicated to marketing excellence, she has contributed to winning proposals at prominent Florida firms including Lakes Engineering, New Millennium Engineering, and BCC Engineering. Her graphic design education from Broward College enhances her ability to create compelling visual presentations and technical marketing materials that effectively communicate complex engineering capabilities.
Monica demonstrates exceptional professional leadership through her CPSM certification achievement and active membership in SMPS South Florida, one of the most vibrant AEC marketing communities in the Southeast. Her certification in 2023 reflects mastery of the six domains of professional services marketing practice and commitment to advancing the AEC marketing profession.
As Marketing Information Manager, Monica champions data-driven marketing excellence through comprehensive management of Cosential CRM systems, ensuring accurate project data, professional credentials, and proposal intelligence support winning submissions. Her leadership extends to certification program management, where she develops and implements organizational certification strategies that enhance firm qualifications and competitive positioning in federal and state transportation markets.
Monica’s 20-year AEC career progression—from construction administration through marketing leadership—provides distinctive industry insight that enhances proposal strategy and client relationship development. Her graphic design foundation combined with deep understanding of construction and engineering processes enables her to bridge technical expertise and marketing sophistication effectively. This comprehensive background strengthens both proposal quality and visual communication effectiveness for complex infrastructure projects serving FDOT, TxDOT, and municipal clients throughout the Southeast and Caribbean markets.
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