Mindy Hinsley, CPSM
Since 2006
Active
SMPS Maryland member
AEC marketing professional
Mindy provides comprehensive federal programs strategy and business development leadership as National Market Strategy Lead at Johnson, Mirmiran & Thompson (JMT), a nationally recognized multi-discipline engineering and architecture firm. She develops national market entry strategies, capture plans, and client relationship initiatives for federal sector opportunities including Department of Defense, Department of Interior, U.S. Army Corps of Engineers, NAVFAC, Air Force, and Coast Guard programs.
As President of Hinsley Collective, LLC, celebrating its 11th year, she delivers fractional CMO services and strategic marketing consulting to small and large AEC firms nationwide. Her consulting practice provides marketing department development, proposal strategy, strategic planning, teaming partnerships, staff training, and long-range business development initiatives. She serves as a trusted team member to clients, sharing 25+ years of executive-level expertise in strategic thinking and best practices.
Her specializations include federal procurement processes, small business programs, strategic teaming, proposal development and evaluation, market research, branding initiatives, CRM implementation, and leadership development. With experience ranging from a 200+ person firm’s Senior Vice President to founding her own consulting practice, Mindy brings both corporate perspective and entrepreneurial agility to complex marketing challenges.
Mindy holds the distinguished dual Fellow status as both Fellow of SMPS (FSMPS) and Fellow of the Society of American Military Engineers (F.SAME), representing the highest level of professional recognition in two premier AEC organizations. This rare achievement recognizes her exceptional contributions to both professional services marketing and military engineering/construction communities.
Her SMPS leadership journey includes serving as President of SMPS Maryland, one of the Society’s most active chapters, along with roles as Sponsorship Chair, CPSM Chair, and founding member of the Senior Advisory Council. From 2015-2017, she developed, facilitated, and chaired the Chapter’s Senior Advisory Council Leadership Roundtables for senior-level marketers, creating a platform for executive-level professional development. She co-chaired the 2019 SMPS Northeast Regional Conference (NERC) and served as Sponsorship Chair for the 2018 NERC, demonstrating regional leadership beyond her local chapter. At the national level, she served on the SMPS Certification Committee (2015-2017) and championed CPSM Day initiatives.
Mindy’s SAME leadership includes serving as President of the SAME Baltimore Post, one of the nation’s premier Posts serving the mid-Atlantic military engineering community. She continues active engagement through SAME’s national Small Business Council and Environmental committees, advocating for small business participation in federal construction programs. Her Baltimore Post leadership coordinated annual Federal Briefings featuring USACE Baltimore District, NAVFAC Washington, U.S. Coast Guard, AFCEC, and other federal agencies.
As a nationally recognized speaker and instructor, Mindy has delivered business development, marketing, and procurement fundamentals presentations for 15+ years on behalf of American Council of Engineering Companies (ACEC), SAME, Maryland Department of Transportation (MDOT), SMPS, and Maryland Society of Surveyors. Her presentation topics include strategic planning, market entry frameworks, crisis leadership, and federal procurement processes.
Mindy was recognized with the 2023 SMPS Maryland Blue Heron Award, the chapter’s highest honor for individuals who have devoted their careers to advancing the chapter and elevating the marketing profession. Additional accolades include multiple SMPS Maryland Service Awards (2025, 2018, 2015), Distinguished Board Member of the Year, and leadership program certifications from ACEC/MD and Dale Carnegie.
Client testimonials consistently praise her expertise: “Strategic thinker with strong communication, public speaking, and organizational skills…always been a leader and role model in our industry” and “knowledge and grasp of the A/E/C industry is commendable…passion towards strategic growth, business development and marketing…calm, patient and answers everything with a smile.”
Achievements:
