Michelle Whitesell, CPSM
Since 2022
Active
SMPS Kansas City member
AEC marketing professional
Michelle drives comprehensive marketing strategy for Turner Construction Company, the largest general contractor in the United States and a leading builder serving diverse market segments across healthcare, education, commercial, sports, aviation, pharmaceutical, retail, and green building sectors. As a marketing professional with proficiencies in proposal development and graphic design, she supports Turner’s mission of delivering innovative construction solutions across North America and internationally.
Her expertise spans construction management, design-build, and integrated project delivery marketing with deep specialization in proposal coordination, graphic design, and visual communications. Michelle brings comprehensive knowledge of complex construction projects serving owners, developers, and institutions across multiple market sectors, with particular strength in translating technical construction concepts into compelling visual narratives that win work.
With over 10 years of professional experience including comprehensive AEC industry marketing, Michelle has contributed to Turner Construction’s position as America’s premier general contractor. Her educational foundation includes studies at Kansas State University, providing strong academic grounding that supports her proposal development and graphic design excellence.
Michelle’s proven track record includes managing proposal responses for significant construction projects, coordinating visual communications that strengthen Turner’s brand presence, and supporting business development initiatives that maintain Turner’s leadership position across competitive construction markets. Her expertise in graphic design enhances proposal quality, ensuring technical content is presented with visual excellence that resonates with clients evaluating Turner’s qualifications for major construction projects.
Michelle demonstrates exceptional professional leadership through her CPSM certification earned in the 2022-2023 graduating class, recognized at the SMPS Marketing Communications Awards ceremony. As a member of this distinguished cohort, Michelle joins accomplished marketing professionals committed to excellence in AEC marketing, demonstrating dedication to elevating professional standards and advancing best practices in construction marketing.
Her CPSM achievement represents significant professional development investment, requiring mastery of core competencies across strategic planning, client relations, marketing communications, and business development—knowledge areas that directly enhance her proposal development and graphic design contributions to Turner Construction’s competitive success.
Based in Marysville, Kansas—a community known for its unique black squirrel population and small-town character—Michelle brings heartland values of hard work, dedication, and community commitment to her role at one of America’s largest construction companies. Her location in rural Kansas while serving a global construction leader demonstrates the increasingly distributed nature of AEC marketing excellence, where talented professionals contribute to major projects from communities throughout the United States.
Michelle’s professional philosophy centers on visual storytelling excellence, leveraging her graphic design proficiencies to create proposal materials that clearly communicate Turner Construction’s technical capabilities, project experience, and construction expertise. In an industry where complex technical information must be conveyed clearly and compellingly, her design skills provide competitive advantage in pursuits where visual presentation quality influences client decision-making.
Her expertise in proposal development ensures Turner’s qualifications, past performance, and technical approach are organized, presented, and designed to maximize impact during evaluation processes. Michelle’s understanding that successful proposals require both exceptional content and professional visual presentation positions her as a valuable asset in Turner’s ongoing pursuit of major construction opportunities.
Achievements:
