Michelle Fitzpatrick, FSMPS, CPSM
Since 2000s
Active
SMPS Portland (Oregon region)
AEC marketing professional
Michelle leads Marketivity Inc., a national consulting firm she founded in Portland, Oregon in 1998, specializing in strategic marketing research, client surveys, and market development for AEC firms nationwide. As President and Managing Principal, she brings comprehensive business intelligence and strategic insights to architecture, engineering, and construction firms ranging from 20 to 20,000 employees, helping them navigate market opportunities and competitive positioning.
Her expertise encompasses market research, strategic planning, client and internal surveys, business development strategy, and marketing skills training. Michelle serves AEC firms across all sectors, providing research-driven guidance for major strategic initiatives, market entry decisions, and competitive intelligence programs. She specializes in helping firms develop robust, ongoing research functions that provide actionable intelligence for business growth.
With over 40 years of AEC industry experience, including a decade as Vice President for Corporate Development and Marketing at a national ENR Top 50 firm, Michelle combines deep operational understanding with strategic marketing expertise to deliver comprehensive business development solutions.
Michelle demonstrates exceptional professional leadership through her FSMPS designation—Fellow of the Society for Marketing Professional Services—an elite honor bestowed on fewer than 2% of SMPS members nationwide who have made outstanding contributions to the AEC marketing profession. Her Fellowship recognizes sustained excellence in advancing professional services marketing across the architecture, engineering, and construction industries.
As Trustee and President of the SMPS Foundation from 2008 through 2014, Michelle led the premier AEC marketing research organization, advancing cutting-edge research and thought leadership that shaped industry best practices. Her Foundation leadership produced groundbreaking studies including “A/E/C Business Development — The Decade Ahead,” providing critical intelligence on how design firms navigate business development in evolving markets.
Michelle is a nationally recognized expert on market research and intelligence gathering for AEC firms, presenting regularly at SMPS conferences, ACEC, AIA, and AGC events across North America. She authored the chapter “Surveys: A Critical Component of the Marketer’s Arsenal” in SMPS’s authoritative Marketing Handbook for Design and Construction Professionals. Her expertise has been featured in webinars, workshops, and training programs that have educated thousands of AEC marketing professionals on research methodologies and competitive intelligence strategies.
Michelle’s influence extends through continuous thought leadership, mentoring emerging professionals, and developing training programs that elevate marketing capabilities across the AEC sector.
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