Michaela Weibel, CPSM
Since 2024
Active
SMPS San Diego member
AEC marketing professional
Michaela leads comprehensive marketing strategy and business development for Dempsey Construction, a San Diego-based general contractor founded in 2010 that has earned recognition as a Best Places to Work for five consecutive years. As Director of Marketing, she guides strategic positioning, brand development, and communications for a firm with licenses across seven states that has delivered over 1.8 billion square feet of commercial construction improvements. Her role encompasses supporting a company recognized for excellence in commercial construction, educational facilities, life science laboratories, historic renovations, and sustainable building practices.
Her expertise spans proposal development, public relations, strategic communications, and marketing leadership across diverse commercial construction sectors. Michaela brings specialized knowledge in commercial tenant improvement, educational facility construction, laboratory and life science project marketing, and historic preservation. With over 15 years of marketing and public relations experience and an MBA from Loyola University Chicago’s Quinlan School of Business, she combines strategic business acumen with creative communications expertise.
Her comprehensive understanding of construction project delivery and brand positioning enables effective marketing leadership for complex commercial builds, helping position Dempsey Construction’s detail-oriented approach and boutique-firm culture for competitive advantage in the San Diego and Western U.S. markets.
Michaela demonstrates professional dedication through her recent CPSM certification achievement earned in 2024, joining an elite community of certified marketing professionals committed to advancing excellence in professional services marketing. Her certification reflects commitment to mastering the SMPS Domains of Practice and staying at the forefront of construction marketing best practices.
As Director of Marketing for a firm recognized five consecutive years as a Best Places to Work in San Diego, Michaela contributes to fostering exceptional company culture while driving strategic marketing initiatives. Her work supports Dempsey Construction’s mission of building inspiring spaces throughout San Diego, Southern California, and across the Western United States, with licenses in California, Arizona, Nevada, Idaho, Washington, Texas, and Illinois.
With an MBA from Loyola University Chicago’s Quinlan School of Business, Michaela brings rigorous business strategy training to construction marketing leadership. Her educational foundation provides analytical frameworks and strategic thinking capabilities that enhance data-driven decision-making and long-term business development planning. Her professional development trajectory demonstrates commitment to continuous learning and excellence in marketing leadership that drives both organizational growth and industry advancement.
Her comprehensive background spanning marketing, public relations, and strategic communications positions her as a valuable contributor to the San Diego construction marketing community and the broader AEC industry.
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