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Megan Whalen 3

Megan Whalen, CPSM

CPSM since 2021
Certified Professional Services Marketers
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CPSM credentials
Professional expertise

Megan brings comprehensive proposal management and marketing expertise to her role as Proposal Manager at Raftelis, one of the nation’s leading management consulting firms specializing in local government and utility sector services. At Raftelis, she drives proposal development for a firm serving over 600 local governments and utilities annually, supporting projects ranging from water and wastewater rate studies to strategic planning, financial management, and executive recruitment across the United States.

Her marketing expertise spans infrastructure consulting, utility management services, local government finance, water and wastewater systems, and public sector strategic planning. With experience across both engineering and consulting environments, Megan brings specialized knowledge in proposal coordination, marketing strategy development, and client communication for complex municipal and utility projects.

Her progressive career in AEC marketing includes senior marketing leadership at Balfour Beatty, marketing management at BGE (a top-ranked national engineering firm), and proposal management at GPI (Greenman-Pedersen Inc.), where she developed expertise serving transportation infrastructure and civil engineering markets. This diverse background enables effective marketing support for Raftelis’ comprehensive management consulting services to public-sector clients nationwide.

Industry leadership

Megan exemplifies professional excellence through her CPSM certification achievement, earning the designation in the 2020-2021 certification cycle while serving as Marketing Manager at BGE, Inc. Her certification recognizes demonstrated mastery across all six SMPS Domains of Practice: marketing research, marketing planning, client and business development, proposals, promotional activity, and management.

Her professional development journey reflects progressive growth across multiple nationally-recognized AEC firms. At GPI (Greenman-Pedersen Inc.), a top-100 ENR design firm and 100% employee-owned company founded in 1966, Megan advanced from Marketing Assistant & Director to Assistant Proposal Manager, developing expertise in transportation infrastructure and civil engineering marketing while supporting a firm with over 1,800 professionals across 22 states.

Her marketing leadership experience includes launching company websites and social media presence, creating branch newsletters, managing proposal development processes, and coordinating marketing materials for complex engineering and construction projects. This comprehensive experience across engineering, construction, and management consulting sectors provides valuable industry perspective that enhances her current consulting practice.

Megan’s career trajectory demonstrates commitment to marketing excellence, having progressed through roles at HKT Architects, GPI, BGE, Balfour Beatty, and now Raftelis—consistently elevating her expertise in professional services marketing while serving increasingly complex client sectors.

Achievements:

  • CPSM certification earned 2020-2021 demonstrating professional services marketing mastery
  • Progressive marketing leadership across nationally-recognized AEC firms
  • Proposal management expertise for infrastructure and utility consulting sectors
  • Marketing coordination for top-100 ENR design firm serving transportation and civil engineering markets
  • Experience launching digital marketing initiatives including websites and social media platforms
  • Comprehensive proposal development and coordination across engineering and consulting environments
  • Support for local government and utility sector management consulting services
  • Marketing leadership for employee-owned engineering firms and national construction companies
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CPSM certification is administered by the Society for Marketing Professional Services (SMPS). This profile is created to honor SMPS-certified professionals and complement the association’s mission of advancing professional services marketing. For official CPSM information, visit smps.org

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