Matt Kaufman, CPSM
Since 2017
Active
SMPS Pittsburgh member
AEC marketing professional
Matt drives business development and strategic partnerships for Normal Software, a pioneering technology company transforming how building systems integrate and communicate through the Internet of Things. As BD Manager and Partner, he leads client engagement and market expansion for the innovative Normal Framework (NF), a cutting-edge software platform designed for IoT application developers working with building automation, controls, and analytics systems serving building owners, system integrators, and technology providers.
His expertise spans smart building technology, IoT data management, building automation systems integration, and energy optimization solutions across commercial real estate, institutional facilities, and large-scale building portfolios. Matt brings specialized knowledge in business development for highly technical products, translating complex building systems technology into client value and strategic partnerships that advance connected building infrastructure.
With over 10 years of professional services marketing and business development experience, he has built a distinguished career supporting technical teams across the AEC industry. His professional journey includes extensive leadership at Atlantic Engineering Services as Marketing Director, where he led strategic marketing for structural engineering services across healthcare, higher education, commercial, and infrastructure projects throughout Pittsburgh and the mid-Atlantic region.
Matt demonstrates exceptional professional leadership through his CPSM certification achievement and dedicated service to SMPS Pittsburgh, where he has served as an official CPSM certification contact helping aspiring marketers navigate the certification process. His volunteer role supporting CPSM candidates reflects deep commitment to advancing professional excellence throughout the Pittsburgh AEC marketing community.
As an active participant in multiple professional organizations including SMPS, NAIOP, AIA, ULI, MBA, and PBEX, Matt brings cross-industry perspective that enriches both individual and organizational professional development. His extensive networking and connector approach has built bridges across architecture, engineering, construction, real estate development, and building technology sectors throughout Pittsburgh and the broader mid-Atlantic region.
Matt’s commitment to thought leadership includes contributing articles on smart building technology and IoT applications through Normal Software’s Medium publication, where he writes about building automation trends, data management solutions, and the transformation of connected building infrastructure. His content helps educate the AEC industry about emerging technologies that are reshaping how buildings operate and integrate with broader smart city ecosystems.
His decade-long tenure at Atlantic Engineering Services provided comprehensive marketing leadership for structural engineering projects including Carnegie Mellon University’s Tata Consultancy Services Hall, demonstrating his ability to support complex technical teams while building market presence for professional services firms.
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