Maria Salvatierra, CPSM
Since NA
Active
SMPS Boston member
AEC marketing professional
Maria leads comprehensive marketing and business development strategy as Associate and Director at Wilson Butler Architects, an award-winning Boston-based design studio with offices in Boston and Miami specializing exclusively in arts and entertainment architecture. She oversees brand management, business development, marketing communications, and strategic positioning for a firm recognized for groundbreaking work ranging from historic theater restorations to cutting-edge cruise ship entertainment venues.
Her expertise spans arts and entertainment architecture marketing, cultural facilities positioning, and client relationship development serving performing arts centers, educational institutions, cruise ship operators, and entertainment venues worldwide. Maria brings specialized knowledge in architecture marketing with unique depth in sponsorship, fundraising, and capital campaign support—capabilities that differentiate Wilson Butler’s integrated approach to serving arts organizations.
With over 20 years of international marketing experience spanning arts, architecture, and cultural institutions, Maria has contributed marketing excellence across globally recognized organizations including the Royal Academy of Arts in London, where she promoted major exhibitions and optimized partnership opportunities. Her career demonstrates expertise in both high-profile cultural marketing and architectural practice business development. Her Harvard Extension School education combined with extensive international experience enables her to effectively position complex projects including the Jay and Susie Gogue Performing Arts Center, Boston Arts Academy, historic Wang and Strand theater restorations, and award-winning cruise ship entertainment spaces for Celebrity Solstice Class and Royal Caribbean vessels.
Maria demonstrates exceptional professional leadership through her CPSM certification earned in 2023 and distinguished service as SMPS Boston’s 2022/2023 Director of Outreach, where she built strategic relationships with peer industry organizations, advocated for AEC marketing as a career path, and advanced diversity and inclusion through volunteering initiatives. Her outreach leadership positioned SMPS Boston as the leading resource for marketing and business development expertise across New England’s vibrant AEC community.
As an active CPSM Committee member, Maria supports existing CPSMs and guides members pursuing certification through annual CPSM study groups and exclusive professional development events. Her commitment to helping others achieve CPSM credentials demonstrates the collaborative spirit that defines her professional approach.
Maria serves as an active member of the Boston Society of Architects (BSA) Cultural Facilities Network and previously chaired the BSA Marketing/PR Network Committee in 2019, fostering connections between architecture marketers across Boston’s respected design community. Her BSA involvement creates valuable cross-pollination between SMPS and AIA communities.
She is a dedicated organizer for Canstruction Boston, helping coordinate the annual charity design-build competition that combines creativity with community service. Her Canstruction leadership has contributed to raising tens of thousands of cans for food banks, demonstrating her commitment to using design and marketing skills for social good.
Beyond professional associations, Maria serves as Director of Fundraising for the Wakefield Soccer Association, applying her fundraising expertise to support youth athletics and engaging local businesses in community investment. She actively contributes to women’s business empowerment initiatives through EWIB (Empowering Women in Business-Metro NY), championing important conversations about women’s health and workplace equity.
Professional colleagues describe Maria as “collaborative, assertive, professional and innovative—all while supporting the needs of her team and her organization’s strategic priorities.” Her work ethic, creativity, and personable nature inspire colleagues and make her a valued partner across projects.
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