Lynette Sandlin, CPSM
Since 2013
Active
SMPS Hawaii member
AEC marketing professional
Lynette leads global market strategy and client development initiatives for Exyte, a leading international engineering, design, and construction company founded in Stuttgart in 1912 with approximately 10,000 employees worldwide. As Global Director of Market & Client Strategy for the data center global business acquisition unit, she drives comprehensive go-to-market strategies and client engagement approaches that align with organizational objectives and contribute to sustained financial growth across three regional teams spanning Asia-Pacific, Europe/Middle East/Africa, and the United States.
Her expertise encompasses data center design and construction, advanced cooling technologies including liquid immersion systems, hyperscale and colocation facilities, semiconductor manufacturing environments, and mission-critical infrastructure serving technology industry leaders. Lynette brings specialized knowledge in global strategic planning, market intelligence, business acquisition strategy, and cross-functional team leadership. With over 25 years of AEC industry experience, she has contributed to marketing excellence at prominent firms including Exyte, Black & Veatch, LeChase Construction, McDonough Bolyard Peck, and Lendlease (formerly Bovis Lend Lease).
Her comprehensive understanding of global markets, regional business development dynamics, and strategic account management enables effective positioning for complex international projects while building sustainable client relationships across diverse geographic and industry sectors.
Lynette demonstrates exceptional professional leadership through her CPSM certification and comprehensive credential portfolio including CF APMP (Certified Foundation in Association of Proposal Management Professionals) and BODC (Business of Data Centers certification), positioning her as a multi-credentialed expert in professional services marketing, proposal management, and specialized data center industry knowledge. Her investment in professional development reflects the commitment to continuous learning that characterizes top AEC marketing leaders.
Her global strategic leadership role encompasses coordinating business acquisition efforts across three major geographic regions—Asia-Pacific, Europe/Middle East/Africa, and the United States—providing her with distinctive international market perspective and cross-cultural client engagement experience. This global reach reflects her ability to develop market strategies that translate effectively across diverse business environments, regulatory frameworks, and cultural contexts.
Beyond her corporate marketing achievements, Lynette has distinguished herself as a published romance author, with her debut novel “Soul to Soul: A Muirfield Manor Romance” published by Archway Publishing (Simon and Schuster imprint) in 2021. Her second book in the Muirfield Manor Romance series, “Heart to Heart,” is scheduled for release in 2025. As a member of the North Carolina Writers’ Network, she balances creative writing pursuits with her strategic marketing career, demonstrating the versatility and creative thinking that enhances her professional services marketing approach.
Her 25+ years of experience spanning multiple prominent AEC firms and diverse market sectors provides valuable industry perspective that enhances both individual and organizational professional excellence across the global high-tech infrastructure marketplace.
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