Meet the certified marketers elevating the AEC industry
Lisa Thut 3

Lisa Thut, CPSM

CPSM since NA
Certified Professional Services Marketers
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CPSM credentials
Professional expertise

Lisa leads strategic client relationship development and business growth initiatives for TRC Companies, a global engineering, environmental consulting, and construction management firm with over 8,000 practitioners serving infrastructure, transportation, environmental, and power sectors worldwide. As Client Relations Manager, she cultivates long-term client partnerships, identifies growth opportunities, and coordinates strategic pursuits across TRC’s comprehensive portfolio of civil engineering, environmental services, and infrastructure solutions.

With 25+ years of AEC marketing experience, Lisa brings specialized knowledge spanning geotechnical engineering, environmental consulting, transportation infrastructure, and public works sectors. Her career progression includes proposal management roles at GHD, business development leadership positions at Geocon and Blackburn Consulting, and extensive marketing coordination experience at Fugro Consultants. She excels in strategic capture planning, proposal development, client relationship management, and positioning multidisciplinary teams for complex public and private sector opportunities.

Lisa’s comprehensive industry background encompasses geotechnical and geologic engineering marketing, environmental services, transportation projects, and public infrastructure development. Her expertise in client engagement strategy, combined with deep understanding of technical engineering services, enables effective positioning for TRC’s diverse California and nationwide practice areas including bridges, highways, water systems, power transmission, and environmental compliance programs.

Industry leadership

Lisa demonstrates exceptional professional leadership through her CPSM certification achievement and distinguished service as President of the American Public Works Association (APWA) Sacramento Chapter (2022-2023), one of California’s most active public works professional organizations serving hundreds of civil engineers, public works directors, and infrastructure professionals. Her presidential leadership focused on advancing professional development, fostering collaboration between public agencies and private consultants, and strengthening infrastructure project delivery throughout the Sacramento region.

Lisa’s commitment to professional association leadership spans multiple organizations throughout her 25+ year career. She served as Secretary for SMPS Sacramento Chapter (2010-2012), supporting educational programming and networking initiatives for AEC marketing professionals across Northern California. For nearly 18 years, she contributed as Newsletter Editor for ACEC-CA Sierra Chapter (1999-2016), communicating industry developments and professional opportunities to consulting engineering firms throughout the region.

Her leadership philosophy centers on creating connections that advance both individual careers and organizational success. Through APWA, Lisa championed programs supporting early-career professionals, technical training initiatives, and partnerships between public agencies, consulting engineers, and construction firms. She continues to mentor emerging AEC marketing professionals, sharing insights from her diverse experience across geotechnical, environmental, and transportation sectors.

Lisa’s extensive industry involvement reflects sustained commitment to advancing infrastructure excellence and professional capabilities throughout California’s engineering and public works communities. Her role in fostering public-private partnerships through APWA leadership demonstrates how marketing professionals can bridge technical expertise with collaborative project delivery.

Achievements:

  • CPSM certification demonstrating mastery of professional services marketing
  • APWA Sacramento Chapter Past President (2022-2023) leading public works professional community
  • SMPS Sacramento Chapter Secretary (2010-2012) advancing AEC marketing excellence
  • 25+ years of comprehensive AEC marketing and business development experience
  • ACEC-CA Sierra Chapter Newsletter Editor (1999-2016, 18 years) serving consulting engineers
  • Client Relations Manager at TRC Companies, global infrastructure consulting leader
  • Career spanning premier AEC firms: GHD, Geocon, Blackburn Consulting, Fugro Consultants
  • Expertise across geotechnical, environmental, transportation, and public works sectors
  • Proposal management leadership for complex infrastructure and environmental projects
  • Strategic capture planning for public agency and private sector opportunities
  • California infrastructure marketing specialist with nationwide project experience
  • Champion of public-private partnerships advancing infrastructure project delivery
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CPSM certification is administered by the Society for Marketing Professional Services (SMPS). This profile is created to honor SMPS-certified professionals and complement the association’s mission of advancing professional services marketing. For official CPSM information, visit smps.org

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