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Lisa Ruth 3

Lisa Ruth, CPSM

CPSM since 2011
Certified Professional Services Marketers
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CPSM credentials
Professional expertise

Lisa leads comprehensive strategic marketing and operational excellence initiatives for one of North America’s most respected process safety consulting firms at ioMosaic Corporation, where she serves as Vice President of Strategic Marketing. She collaborates closely with executive leadership to drive brand management, business development, and company-wide operational strategy across offices in the United States, Europe, and the Middle East.

Her expertise spans process safety management, emergency relief system design, laboratory testing services, and process safety training programs serving the oil and gas, chemical, petrochemical, pharmaceutical, and agricultural industries worldwide. Lisa brings specialized knowledge in strategic marketing for technical services, with deep experience in business development, professional education programs, and client relationship management.

With over 25 years of comprehensive marketing leadership experience, she has successfully guided marketing strategies across diverse engineering and construction sectors. Her career includes significant contributions to award-winning firms including Satterfield & Pontikes Construction and IDS Engineering Group. Lisa’s unique niche is immersing herself in technical industries to develop marketing strategies that differentiate complex technical services.

Industry leadership

Lisa demonstrates exceptional professional leadership through her CPSM certification and distinguished service as Education Director for SMPS Houston, one of the largest and most influential chapters in the United States. In this pivotal role, she guided comprehensive professional development programming including webinars, the Coordinators Council, business development events, and the highly regarded CPSM Boot Camp program that prepared dozens of professionals for certification success.

Her leadership at SMPS Houston directly supported the chapter’s recognition as a top-performing organization, facilitating professional growth opportunities for more than 200 members representing 170+ firms across the AEC industry. Lisa’s educational programming created valuable pathways for marketing professionals to advance their careers through structured learning and certification preparation.

As a thought leader in process safety culture and learning competency, Lisa co-authored influential white papers including “It’s Mastery, not Magic: Blueprint for Enhancing Safety Culture,” “Competency and Learning for Tomorrow’s Process Safety Leaders,” and “Elevating Competency Frameworks Through eLearning Solutions.” These publications contribute to advancing both marketing excellence and process safety knowledge across industries.

Lisa serves on advisory boards that influence organizational strategy and communications, bringing her marketing expertise to advance safety culture initiatives. She holds a Bachelor of Science in Business Management from Texas A&M University, combining academic foundation with extensive real-world marketing leadership.

Her 25+ years spanning architecture, engineering, construction, and process safety industries provide valuable cross-sector perspective that enhances professional excellence in marketing for technical services.

Achievements:

  • CPSM certification demonstrating mastery of professional services marketing
  • Former Education Director for SMPS Houston, one of the nation’s largest chapters
  • Developed and led CPSM Boot Camp programs preparing professionals for certification success
  • Guided Professional Development, Webinars, and Business Development event programming
  • Co-author of white papers on process safety culture and learning competency frameworks
  • 25+ years of strategic marketing leadership across engineering and construction sectors
  • Marketing excellence across oil & gas, process safety, and AEC industries
  • Advisory board service influencing organizational strategy and communications
  • Texas A&M University Bachelor of Science in Business Management
  • Known professionally as “The Marketing Whisperer” for strategic insight
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CPSM certification is administered by the Society for Marketing Professional Services (SMPS). This profile is created to honor SMPS-certified professionals and complement the association’s mission of advancing professional services marketing. For official CPSM information, visit smps.org

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