Liesa H. Burke, CPSM
Since 2020
Active
SMPS Alabama member
AEC marketing professional
Liesa drives comprehensive marketing strategy and proposal management for one of the nation’s largest privately held construction firms at Brasfield & Gorrie, where she supports a $5+ billion annual revenue portfolio. As Marketing Manager, she leads proposal creation, target market analysis, branding initiatives, and content marketing for complex construction projects across the Southeast and beyond.
Her expertise spans healthcare facilities, institutional projects, commercial construction, and infrastructure development serving both public and private sector clients. Liesa brings specialized knowledge in construction marketing, with deep experience in Adobe Creative Suite, digital marketing platforms, and integrated marketing communications. With over 25 years of marketing experience including healthcare marketing, graphic design, and nonprofit community relations, she offers comprehensive understanding of how to position AEC firms for competitive advantage.
At Brasfield & Gorrie, she supports marketing efforts for award-winning projects including major healthcare facilities, educational institutions, and landmark construction projects that transform communities throughout Alabama and the Southeast.
Liesa demonstrates professional excellence through her CPSM certification achievement, positioning herself among the elite group of AEC marketing professionals who have mastered the SMPS Domains of Practice. Her commitment to continuous professional development reflects the high standards that have made Brasfield &Gorrie one of the nation’s most respected construction companies.
At Brasfield & Gorrie, Liesa contributes to marketing efforts for nationally recognized projects and industry-leading initiatives. The firm’s recent recognition as #21 on Engineering News-Record’s Top Contractors list and#1 in the Southeast reflects the quality of marketing support that drives business development for transformative projects including Protective Stadium, major healthcare facilities, and infrastructure developments.
Her comprehensive skill set spans traditional and digital marketing, from branding and graphic design to social media management and content marketing. Liesa’s background includes significant experience in healthcare marketing and nonprofit community relations, bringing valuable perspective to construction marketing that serves diverse communities and stakeholders.
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