Laura Player, CPSM
Since NA
Active
SMPS Boston member
AEC marketing professional
Laura leads comprehensive marketing strategy and execution as Chief Marketing Officer for Wise Construction, a Winchester-based construction management firm specializing in occupied space renovation and building conversion projects. With over 40 years of industry heritage, Wise focuses on science and technology facilities, healthcare construction, and institutional projects throughout the Greater Boston area, serving prestigious clients including MIT, Mass General Brigham, Boston Children’s Hospital, Dana-Farber Cancer Institute, and Moderna Therapeutics.
Her marketing leadership encompasses strategic brand positioning, proposal management, digital marketing, communications, and media relations across life sciences, healthcare, and institutional construction markets. Laura brings expertise in B2B marketing across multiple construction delivery methods including construction management, design-build, and complex renovation projects in highly sensitive occupied environments. With over 11 years of AEC industry experience, she has contributed to marketing excellence at prominent Boston-area construction firms including Suffolk Construction, Windover Construction, and F.W. Webb Company.
Her comprehensive understanding of construction project delivery enables strategic marketing support for complex projects ranging from cGMP pharmaceutical manufacturing facilities to major hospital renovations, helping position Wise Construction’s client-focused approach for competitive advantage in the demanding Boston market where over 90% of clients are repeat customers.
Laura demonstrates exceptional professional leadership through her CPSM certification achievement and active service on the CPSM Committee for SMPS Boston, one of the largest and most dynamic chapters in the Society for Marketing Professional Services. Her committee involvement focuses on supporting existing CPSMs and providing guidance to members pursuing certification, including planning annual CPSM study groups and exclusive networking events for certified professionals throughout the Boston metro area.
As Chief Marketing Officer, Laura has led transformative brand repositioning initiatives that earned Wise Construction multiple prestigious awards at the 2024 SMPS Boston Marketing and Communications Awards Gala, including First Place for Corporate Identity, Second Place for Promotional Campaign, and the Overall People’s Choice Award. Her vision and leadership in partnership with Communications, Ink created a cohesive brand identity that permeates every aspect of Wise’s operations—from proposals and presentations to website, social media, event marketing, and recruiting.
Laura’s strategic marketing leadership has directly contributed to winning significant projects that enhance the firm’s growth and reputation in the competitive Boston construction market. Her energy and passion have helped distinguish Wise’s brand throughout the construction industry while creating meaningful presence both within the company and beyond. The brand repositioning strategically articulated what Wise has embodied for decades, with a clear mission statement that created clarity around the firm’s foundation of “building beyond” physical spaces to enhance communities and improve lives.
Her collaborative marketing philosophy emphasizes thinking critically about marketing materials and going above and beyond for clients, resulting in opportunities the firm might not have won previously. With educational background from the University of Virginia and extensive B2B marketing expertise, Laura brings both creative edge and strategic insight that positions Wise Construction for continued success in science and technology, healthcare, and institutional markets.
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