Kristen Taylor 3

Kristen Taylor, CPSM

CPSM since 2022
Certified Professional Services Marketers
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CPSM credentials
Professional expertise

Kristen applies her AEC marketing expertise to customer success leadership at ReliaQuest, one of the fastest-growing cybersecurity companies in the United States. As Senior Customer Success Manager, she supports a Tampa-headquartered firm valued at $3.4 billion that serves enterprise and government clients with AI-powered security operations solutions. Founded in 2007, ReliaQuest has grown to over 1,200 employees across offices in Tampa, Salt Lake City, Las Vegas, London, Dublin, and Pune, with recognition as one of Florida’s most innovative technology companies.

Her professional foundation includes extensive AEC marketing experience at Ayres Associates, where she supported a nationally recognized multidisciplinary engineering and planning firm serving transportation, water resources, and land development markets. Kristen brings specialized knowledge in strategic marketing, business development, and client engagement developed across professional services industries.

Her career path spans diverse professional services sectors including civil engineering consulting, accounting and financial advisory, and cybersecurity technology. With experience supporting Warren Averett (one of the Southeast’s largest CPA and advisory firms), Lomness CPA Services, and Ayres Associates, Kristen demonstrates versatile marketing capabilities across technical professional services.

Her educational foundation—a Bachelor’s degree in Marketing from The University of Georgia and MBA from the University of West Florida—combined with her CPSM certification, positions her as a strategic professional capable of translating marketing excellence across industries from AEC to technology services.

Industry leadership

Kristen demonstrates professional commitment through her CPSM certification achievement in 2023, joining an elite group of AEC marketing professionals dedicated to advancing industry standards. Her decision to pursue CPSM certification while working in AEC marketing reflects her commitment to mastering professional services marketing principles and best practices.

Throughout her career, Kristen has shown a consistent focus on strategic marketing, customer engagement, and business development across multiple professional services sectors. Her unique career path—transitioning from AEC marketing at Ayres Associates to cybersecurity customer success at ReliaQuest—demonstrates the transferability of professional services marketing skills and the value of CPSM certification beyond traditional AEC boundaries.

Her educational achievements include earning both her Bachelor’s degree in Marketing from The University of Georgia and MBA in Business Administration from the University of West Florida, demonstrating sustained commitment to professional development. Kristen has also earned certifications in Content Marketing, Social Media, and Inbound Marketing, complementing her CPSM credential with specialized digital marketing expertise.

Her experience across accounting firms (Warren Averett, Lomness CPA Services), engineering consulting (Ayres Associates), and technology services (ReliaQuest) provides cross-industry perspective that enhances her understanding of professional services marketing across diverse client engagement models. This breadth of experience positions her as a versatile professional capable of applying strategic marketing principles in multiple contexts.

Achievements:

  • CPSM certification demonstrating mastery of professional services marketing
  • Active SMPS member supporting professional services marketing excellence
  • MBA in Business Administration from University of West Florida
  • Bachelor’s degree in Marketing from The University of Georgia
  • Content Marketing and Inbound Marketing certifications
  • Social Media marketing certification
  • Customer success leadership at $3.4 billion cybersecurity technology firm
  • Marketing experience supporting nationally recognized civil engineering firm
  • Cross-industry expertise spanning AEC, accounting, and technology sectors
  • Regional marketing leadership experience across Florida markets
  • Strategic customer engagement and business development capabilities
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CPSM certification is administered by the Society for Marketing Professional Services (SMPS). This profile is created to honor SMPS-certified professionals and complement the association’s mission of advancing professional services marketing. For official CPSM information, visit smps.org

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