Katy Ruzicka, CPSM
Since 2022
Active
SMPS Dallas-Fort Worth member
AEC marketing professional
Katy leads comprehensive proposal management for one of North America’s premier global consulting, engineering, and construction management firms at TRC Companies, where she coordinates strategic pursuit efforts across the company’s diverse practice areas. As Proposal Manager, she orchestrates complex proposal development processes for a firm serving clients worldwide with over 8,000 practitioners delivering environmental, engineering, and digital solutions.
Her expertise spans environmental consulting, power delivery engineering, infrastructure development, and sustainability services serving public and private sector clients. Katy brings specialized knowledge in proposal strategy, technical writing coordination, pursuit management, and competitive positioning for complex multi-disciplinary projects. She excels at managing proposal timelines, coordinating subject matter experts, and ensuring compliance with diverse client requirements ranging from federal agencies to municipal governments.
With extensive AEC industry experience and a University of Texas at Austin education, Katy has contributed marketing excellence throughout her career. Her background includes significant work with DOTomation Consulting, where she served as Project Manager and Senior Proposal Coordinator, developing thought leadership content on proposal closeout processes and personal project log management that educated hundreds of AEC professionals nationwide.
Katy demonstrates exceptional professional leadership through her CPSM certification and active engagement in advancing proposal management excellence within the AEC industry. Her commitment to professional development and knowledge sharing positions her as a valuable contributor to the AEC marketing community.
As a published thought leader, Katy authored influential blog posts for DOTomation Consulting addressing critical proposal management challenges. Her article “What Ever Happened to that Project Description I Wrote?” provides practical guidance on proposal closeout processes, helping marketing professionals establish systematic approaches to archiving valuable proposal content. Her post “How to Create Your Own Personal Project Log” empowers technical professionals to maintain comprehensive project documentation, improving proposal quality across the industry.
Through her writing and professional practice, Katy addresses common pain points in AEC proposal development including content management, project documentation, and proposal efficiency. Her insights on proposal coordination, team collaboration, and strategic pursuit management benefit firms navigating increasingly competitive procurement environments.
Katy’s LinkedIn presence includes thoughtful commentary on AEC industry trends, particularly addressing the challenges of maintaining quality while managing high proposal volumes. She advocates for strategic pursuit decisions and meaningful proposal differentiation rather than becoming a “volume shop.”
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