Julie Witecki, CPSM
Since NA
Active
SMPS Colorado member
AEC marketing professional
Julie drives transformational strategy consulting for FMI Corporation, the leading management consulting and investment banking firm dedicated exclusively to engineering, construction, infrastructure, and the built environment for over 65 years. As Principal in FMI’s Strategy Practice based in Denver, Colorado, she inspires clients to reshape market and business development practices for increased efficiency and effectiveness, turning visionary ideas into actionable plans with measurable objectives and realistic budgets.
Her expertise spans creating repeatable and scalable processes for market planning, pursuit positioning, proposal development, and relationship management to optimize business performance. Julie brings comprehensive knowledge gained through 20+ years in the A/E/C industries (since 2005), with deep roots in engineering and construction marketing and business development that provide relatable perspective to her collaborative business partnerships. Her background enables common understanding of clients’ work and willingness to persevere until objectives are achieved.
With a career journey from secondary education into hospitality sales, real estate development, and eventually AEC consulting, Julie discovered her talents for strategizing, storytelling, and connecting with people. Her professional path includes roles as Regional Director of Marketing at Swinerton (where she led marketing for the Colorado Division, managed business development budgets, and oversaw corporate social responsibility initiatives), positions at Inland Pacific Companies and Marriott, and leadership in mixed-use development projects that required market intelligence to inform design decisions.
Julie’s proven track record includes developing business development strategies for contractors entering new markets, facilitating FMI Peer Group sessions where construction leaders share best practices, conducting market research and competitive analysis, and advising clients on pursuit strategy that positions them competitively. Her consulting approach emphasizes not just being the best, but first earning the right to compete in new markets—a strategic perspective informed by decades of business development experience.
Julie demonstrates exceptional professional leadership through her CPSM certification combined with LEED AP and APMP Foundation-level credentials—reflecting mastery across professional services marketing, sustainable design, and proposal management. As former President of SMPS Colorado, she led one of the most active chapters in advancing AEC marketing excellence throughout the Rocky Mountain region, contributing to the chapter’s mission of connecting marketing professionals and elevating industry standards.
Her 2015 recognition as SMPS Colorado’s Business Developer of the Year honored nearly 15 years of construction, real estate development, and hospitality experience with emphasis in project sales and marketing. This prestigious award acknowledged her strategic thinking, relationship-building expertise, and contributions to Swinerton’s Colorado Division success. As SMPS member since 2007 (18+ years of continuous engagement), Julie represents sustained commitment to professional development and industry advancement.
Beyond chapter leadership, Julie has contributed thought leadership through authoring industry insights on annual budget processes, market entry strategies, and business development effectiveness. Her FMI blog articles address pressing topics including common barriers keeping contractors from success, year-end strategic priorities, and setting the stage for strong annual performance—providing practical frameworks that help AEC firms optimize operations.
As facilitator for FMI Peer Group sessions, Julie creates spaces where construction industry leaders share challenges, exchange best practices, and learn from peers navigating similar growth opportunities. Participants consistently praise her market insights and excellent facilitation style, noting her ability to draw out valuable discussions that advance strategic thinking across participating firms.
Julie’s commitment to corporate social responsibility extends from her consulting practice to active community engagement. During her Swinerton tenure, she maintained leadership roles in CSR initiatives for the Colorado Division, managing annual giving campaigns, overseeing diversity/inclusion programs, training staff in CSR vision, and directly supporting Colorado charities including Community Food Share, Denver Rescue Mission, and Denver Children’s Home. In 2019, she was elected to the Board of Directors for Swinerton Foundation, demonstrating values alignment between business success and community impact.
Her Earth Day leadership organizing Columbine Lake cleanups behind Swinerton’s Arvada office for five consecutive years reflects hands-on commitment to environmental stewardship that complements her LEED AP credentials. This practical sustainability engagement—combined with strategic sustainability consulting—positions Julie as authentic champion for both environmental excellence and business performance.
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