Jennifer Van Vleet, CPSM
Since NA
Active
SMPS Colorado member
AEC marketing professional
Jennifer leads global marketing and communications strategy for Stantec, one of the world’s most recognized professional services firms in infrastructure and facilities. As Vice President, Marketing and Communications, Global, she oversees marketing, communications, brand, and public relations teams serving international operations outside North America, directing integrated strategies across diverse markets and cultures.
Her expertise encompasses global marketing strategy, corporate communications, brand management, and cross-cultural team leadership. Jennifer brings specialized knowledge in organizational transformation, having played a critical role integrating MWH Global’s acquisition by Stantec, harmonizing two major firms’ marketing operations, communications approaches, and brand positioning. Her strategic work spans infrastructure, water resources, environmental services, buildings, and transportation sectors serving both public and private clients across international markets.
With nearly 30 years at Stantec and its predecessor firms, Jennifer has built distinguished expertise in global professional services marketing. Her comprehensive understanding of international business dynamics, cultural communication nuances, and team leadership across dispersed geographies enables effective marketing support for one of the AEC industry’s largest global platforms.
Jennifer demonstrates exceptional industry leadership through sustained contributions advancing AEC marketing and communications excellence. Her service on the SMPS Marketer Editorial Committee shapes the profession’s premier knowledge resource, where she guides content development addressing critical marketing, management, and leadership strategies for the award-winning bimonthly journal reaching over 13,000 AEC professionals nationwide.
As a thought leader and published author, Jennifer contributes research-based insights on market intelligence, communication planning, and strategic positioning. Her article “Setting a Baseline to Measure Trends” explores evidence-based decision-making through market research, while her communication planning frameworks provide practical guidance for AEC firms seeking communication effectiveness.
Jennifer’s commitment to developing emerging professionals is evidenced through SMPS Colorado’s “Careers Over Coffee” mentoring series, where she shares career insights and industry navigation strategies with next-generation marketers. Her recent completion of an MBA demonstrates ongoing professional development and strategic business leadership.
Her service extends to corporate and community leadership, including Stantec’s Corporate Leadership Council, nonprofit boards focused on international community building, and various philanthropic organizations. Jennifer’s founding of the Global Action Project at Gonzaga University, which evolved into the Program for International Education and Relief, reflects enduring commitment to global service and cultural understanding.
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