Jennifer L. Stutts, CPSM
Since 2009
Active
SMPS Tampa Bay member
AEC marketing professional
Jennifer leads comprehensive communications strategy and brand development for RS&H, one of America’s most established architecture, engineering, and consulting firms serving clients since 1941. As Senior Vice President of Communications Strategy at this employee-owned firm headquartered in Jacksonville, Florida, she drives integrated marketing initiatives, corporate communications, and strategic positioning for a multi-disciplinary practice with 34+ offices nationwide serving aerospace, aviation, corporate, defense, health and science, and transportation infrastructure markets.
Her expertise spans AEC strategic marketing with specialized knowledge in integrated marketing campaigns, brand development, corporate communications, C-suite guidance, and ground-up marketing initiatives across complex technical disciplines. Jennifer brings comprehensive understanding of aviation, aerospace, and infrastructure marketing gained through progressive leadership experience supporting firms that deliver landmark projects ranging from NASA launch platforms and global airports to progressive highway systems and Fortune 1000 corporate facilities.
With over 20 years of professional experience in the AEC industry, Jennifer has built a distinguished career characterized by strategic vision, innovative thinking, and commitment to advancing both firm excellence and industry professional development. Her comprehensive knowledge of aviation planning, airport design, transportation infrastructure, and aerospace projects enables effective marketing leadership for one of the nation’s top 100 design firms that has worked in over 50 countries worldwide.
Jennifer demonstrates exceptional professional leadership through her CPSM certification earned in 2016 and extensive volunteer service advancing AEC marketing education and professional development through SMPS Tampa Bay—one of Florida’s most active and influential chapters. Her long-standing commitment to chapter excellence includes board service as Advisor and At-Large Board Member (2016-2017), contributing strategic guidance during periods of significant chapter growth and programming innovation.
As a thought leader in integrated marketing strategy, Jennifer has shared insights on research-driven campaign development through SMPS Tampa Bay blog contributions documenting the chapter’s award-winning image campaign development process. Her article “Elementary, My Dear Watson: The Research Behind Our Image Campaign” detailed comprehensive SWOT analysis, member survey methodology, and data-driven decision-making that informed strategic positioning initiatives—providing valuable roadmap for other chapters undertaking similar branding efforts.
Jennifer’s research documentation revealed critical insights including SMPS Tampa Bay’s 85% retention rate matching national averages, 43% of members joining within the previous three years (creating both risk and opportunity for early engagement strategies), and member priorities ranking education and networking as top membership drivers tied for first place, followed by career growth and mentorship opportunities.
Her thought leadership emphasizes strategic planning grounded in member research, stakeholder engagement, and measurable outcomes—demonstrating commitment to evidence-based marketing practices that benefit both individual firms and broader professional community. Jennifer’s approach to “asking members what they really thought of SMPS Tampa Bay and using that insight to take positive action” exemplifies data-driven leadership philosophy.
Beyond SMPS contributions, Jennifer’s expertise in change management is recognized through her participation in SMPS 2025 Amplify AEC conference sessions exploring emerging trends and industry transformation. Her engagement with topics including FMI Emerging Trends Annual Report panels demonstrates ongoing commitment to understanding market dynamics and positioning AEC firms for future success.
As a senior strategic marketing leader, Jennifer brings C-suite guidance experience supporting executive leadership teams in navigating complex market transitions, organizational growth, and brand evolution challenges. Her proven track record in diverse ground-up initiatives demonstrates ability to build marketing programs from concept through successful implementation while maintaining alignment with firm strategic objectives.
Jennifer’s professional philosophy emphasizes integrated marketing approaches that connect brand development, corporate communications, and business development into cohesive strategies driving measurable firm growth and market leadership.
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