Jennifer Booth, CPSM
Since 2013
Active
SMPS Northern New England member
AEC marketing professional
As Manager of Member Engagement at the International Parking & Mobility Institute (IPMI), Jennifer leads strategic communications and member relations initiatives for a global association serving parking, transportation, and mobility professionals. She develops comprehensive engagement strategies spanning member communications, digital campaigns, newsletters, and marketing materials that strengthen IPMI’s value proposition and drive member retention across diverse industry sectors.
Her expertise encompasses professional services marketing, association management, and member engagement strategies cultivated through extensive experience in the AEC industry. Jennifer specializes in proposal development, business development strategy, and creating compelling client communications that win complex projects. Her skills span technical writing, editorial excellence, graphic design proficiency, and HTML knowledge combined with strategic thinking that elevates marketing’s role within professional organizations.
With over 25 years of marketing and communications experience across online retail, architecture, engineering, construction, and nonprofit association sectors, she brings versatile expertise in building relationships at all organizational levels. Jennifer’s career demonstrates exceptional adaptability, transitioning seamlessly from AEC proposal management at firms like Haley & Aldrich and S.W. Cole Engineering to association leadership serving the broader professional community.
Jennifer demonstrates exceptional professional leadership through sustained volunteer service with SMPS Northern New England, one of the region’s most dynamic chapters serving marketing professionals throughout Maine, New Hampshire, and Vermont. As Chapter President (2013-2014), she coordinated comprehensive chapter operations including event planning, member recruitment, financial management, and strategic communications that elevated chapter visibility and member value. Her leadership tenure represented a pivotal period when the chapter strengthened its programming and professional development offerings.
Her SMPS chapter involvement spans multiple progressive leadership roles including President Elect (2013),Secretary (2012-2013), and Director-at-Large for Membership (2021-2023). This sustained volunteer commitment demonstrates her dedication to advancing the AEC marketing profession and supporting fellow practitioners. In 2012, Jennifer was honored with SMPS Northern New England’s Leadership Award, recognizing her exceptional contributions to chapter growth and member engagement.
Jennifer earned her CPSM certification in July 2013, demonstrating mastery of professional services marketing principles across the six domains of practice. Her Foundation Level Certification from the Association of Proposal Management Professionals (CF APMP) further validates her expertise in strategic proposal development and capture management methodologies.
Beyond SMPS leadership, Jennifer’s career reflects consistent excellence in professional writing, editing, and proof reading. Her early career included content production roles at Barnes & Noble.com and editorial work at New York Law Journal, building foundational communication skills that enhance her marketing leadership. Colleagues consistently praise her meticulous attention to detail, creative problem-solving abilities, methodical yet flexible approach, and capacity to adapt quickly to diverse project types.
Jennifer’s professional philosophy centers on curiosity and empathy as core leadership strengths. She believes deeply in the power of the written word to create meaningful connections, inspire action, and drive business results. Her approach to marketing emphasizes collaborative relationships, finding opportunities to support others’ success, and giving more than you receive—principles that guide both her professional practice and volunteer leadership.
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