Heidi H. Team 3

Heidi H. Team, CPSM

CPSM since 2019
Certified Professional Services Marketers
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Professional expertise

Heidi leads strategic business development and market expansion initiatives through Heidi Team Business Development, her independent consulting practice founded in 2023. She provides revenue-generating programs to clients across construction, real estate development, architecture, law, and accounting industries throughout Charlotte and the Carolinas. Her specialized focus includes connecting key decision makers, supporting strategic market expansion, and delivering business development strategies for professional services firms and commercial real estate stakeholders.

Her expertise spans commercial real estate development, construction services, and professional services marketing with deep experience serving developers, general contractors, subcontractors, architectural firms, law firms, and accounting practices. Heidi brings over 25 years of business development leadership including executive roles as Vice President of Business Development at Batson-Cook Construction, National Business Development at BSB Design, and Chief Business Development Officer at Shumaker, Loop & Kendrick.

With extensive experience across multiple professional services sectors, she has contributed to growth strategies at prominent organizations including CohnReznick (Big Four accounting advisory firm), Flagship Capital Partners, and numerous Charlotte-based real estate development firms. Her comprehensive understanding of commercial real estate markets, construction procurement processes, and professional services business development enables effective strategic planning for firms seeking sustained revenue growth across the Southeast region.

Industry leadership

Heidi demonstrates exceptional professional leadership through her CPSM certification achievement in 2020 and sustained commitment to advancing women in commercial real estate. She has served as a board member of Commercial Real Estate Women (CREW) Charlotte since 2011—representing over 13 years of continuous board leadership—making her one of the longest-serving board members in the chapter’s history. Her CREW Charlotte leadership roles have included Casino Night Committee Chair and Board Liaison (2010-2012), Queen City in Pink Board Liaison (2012), and Communications Board Liaison (2013), demonstrating versatile leadership across multiple committee functions.

Her professional excellence was recognized with the prestigious Charlotte Business Journal “40 Under 40” Award in 2012, honoring Charlotte’s most influential young business leaders. This recognition highlights her significant impact on the Charlotte business community early in her career, establishing her as a rising leader in business development and commercial real estate circles.

Beyond professional organizations, Heidi demonstrates community commitment through involvement with organizations including Out Teach (formerly REAL School Gardens), supporting educational initiatives that use school gardens to boost academics in low-income elementary schools, and the National Pediatric Cancer Foundation. She has participated in the Cystic Fibrosis Foundation’s Extreme Hike, demonstrating personal dedication to charitable causes alongside her professional achievements.

Heidi’s career progression—from marketing manager roles through Chief Business Development Officer at a major law firm to founding her own consulting practice—illustrates sustained professional growth and entrepreneurial leadership. Her 25+ year career spans corporate communications, investor relations, marketing management, and business development leadership across diverse professional services sectors including construction, architecture, law, accounting, and real estate development.

Her educational foundation from Ithaca College’s Roy H. Park School of Communications, combined with her CPSM certification and Certified Holistic Health Coach credential, reflects her commitment to both professional excellence and personal development. Heidi’s consulting practice, Heidi Team Business Development, serves as a platform for sharing her extensive experience with firms throughout the Charlotte region and beyond.

Achievements:

  • CPSM certification demonstrating mastery of professional services marketing
  • CREW Charlotte Board Member since 2011 (13+ years of continuous service)
  • Charlotte Business Journal “40 Under 40” Award recipient (2012)
  • CREW Charlotte Casino Night Committee Chair and Board Liaison (2010-2012)
  • CREW Charlotte Queen City in Pink Board Liaison (2012)
  • CREW Charlotte Communications Board Liaison (2013)
  • Founder and Principal of independent business development consulting practice
  • 25+ years of comprehensive business development and marketing experience
  • Chief Business Development Officer at Shumaker, Loop & Kendrick law firm
  • Vice President Business Development at Batson-Cook Construction
  • National Business Development leadership at BSB Design
  • Regional Business Development Manager at CohnReznick (Big Four advisory firm)
  • Certified Holistic Health Coach credential
  • Out Teach (REAL School Gardens) Carolinas Regional Advisory Board
  • Cystic Fibrosis Foundation Extreme Hike participant
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CPSM certification is administered by the Society for Marketing Professional Services (SMPS). This profile is created to honor SMPS-certified professionals and complement the association’s mission of advancing professional services marketing. For official CPSM information, visit smps.org

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