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Heather Sweitzer 3

Heather Sweitzer, CPSM

CPSM since NA
Certified Professional Services Marketers
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Professional expertise

Heather leads comprehensive marketing strategy and communications for NTM Engineering, Inc., one of Pennsylvania’s premier civil engineering and environmental services firms specializing in water resources design, bridge engineering, and professional development training. As Marketing Manager supporting NTM’s four office locations across Pennsylvania (Dillsburg headquarters, State College, Wayne, and Philadelphia), she drives strategic positioning, business development, proposal coordination, and brand communications for a woman-owned, DBE-certified firm recognized for technical excellence in hydrology and hydraulics, stormwater management, bridge design and inspection, environmental services, and municipal engineering.

Her expertise spans civil and environmental engineering marketing with specialized knowledge in proposal development, strategic marketing support, media relations, press releases, social media management, and marketing communications across public sector transportation agencies, municipal clients, and environmental services markets. Heather brings deep understanding of Pennsylvania AEC sectors gained through progressive experience supporting engineering firms that deliver complex water resources, transportation, and environmental projects throughout the Mid-Atlantic region.

With over 20 years of professional experience in the AEC industry, Heather has built a distinguished career characterized by strategic innovation, collaborative leadership, and unwavering commitment to advancing both firm excellence and professional community development. Her comprehensive knowledge of civil engineering services, water resources projects, bridge engineering, and environmental consulting enables effective marketing leadership for a firm that provides hydrologic and hydraulic studies, waterway permitting, stormwater design, GIS services, and professional development training to clients including PennDOT, municipalities, and private sector developers.

Industry leadership

Heather demonstrates exceptional professional leadership through her CPSM certification achievement and transformative two-decade commitment to SMPS Central Pennsylvania Chapter advancement—having joined in the early 2000s and serving continuously through multiple board positions culminating in her presidency during 2013-2014. Her presidential leadership guided one of Pennsylvania’s foundational chapters through strategic programming, professional development initiatives, and member engagement excellence that strengthened the chapter’s statewide impact during its critical growth phase.

As 2020 recipient of the prestigious Keystone Award—SMPS Central Pennsylvania’s highest honor recognizing career accomplishments and exceptional service to the chapter—Heather’s contributions were formally acknowledged by her peers and industry colleagues. This award honors senior professionals whose career excellence and chapter dedication are especially noteworthy, reflecting sustained impact that has shaped Central Pennsylvania’s AEC marketing community across two decades.

Heather previously received the 2011 Horizon Award, recognizing her early career excellence as a professional new to the industry who “stood out in the room” with outstanding potential for business development stardom. Her progression from Horizon Award recipient (early career recognition) to Keystone Award honoree (career achievement recognition) exemplifies sustained professional growth and deepening commitment to SMPS excellence across her entire AEC marketing journey.

Beyond presidential service, Heather has contributed to SMPS Central Pennsylvania through membership committee leadership (serving alongside Shawn Barron, CPSM, and Brooke Wenger for 2018-2019 member orientation and benefits sessions), event programming, and ongoing board engagement supporting chapter sustainability and growth. Her documented testimonial on CPSM certification value emphasizes how the credential highlighted her expertise when relocating from California to Central Pennsylvania over a decade ago, providing instant credibility with potential employers in the AEC industry.

Achievements:

  • 2020 SMPS Central Pennsylvania Keystone Award recipient (career achievement)
  • 2011 SMPS Central Pennsylvania Horizon Award recipient (early career excellence)
  • SMPS Central Pennsylvania Chapter President (2013-2014)
  • Marketing Manager at NTM Engineering, Inc.
  • 20+ years of comprehensive AEC marketing and business development expertise
  • SMPS Central Pennsylvania member since early 2000s with continuous engagement
  • Membership committee leadership supporting chapter growth
  • SMPS Northeast Regional Conference communications committee volunteer (2024)
  • Engineering Orientation Network mentor (2025 selection)
  • Supporting nearly 100-person, 4-office civil engineering firm
  • DBE/WBE certified firm marketing leadership
  • Career transition from political campaigns/lobbying to AEC marketing
  • Cross-sector expertise: water resources, bridges, environmental, municipal engineering
  • 300+ attendee regional conference active participation and networking
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CPSM certification is administered by the Society for Marketing Professional Services (SMPS). This profile is created to honor SMPS-certified professionals and complement the association’s mission of advancing professional services marketing. For official CPSM information, visit smps.org

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