Hannah Osborne, CPSM
Since 2024
Active
SMPS Tampa Bay member
AEC marketing professional
Hannah drives comprehensive marketing and communications strategy for GFT (formerly Gannett Fleming), one of North America’s leading architecture, engineering, and construction firms with a 110-year legacy of infrastructure excellence. As Marketing and Communications Manager serving the Greater Tampa Bay Area, she supports GFT’s mission of delivering “Ingenuity That Shapes Lives” across transportation, water, power, and buildings markets through strategic brand storytelling, digital strategy, and thought leadership that strengthens the firm’s reputation and client relationships.
Her expertise spans infrastructure marketing with deep specialization in business development, strategic communications, and brand positioning gained through progressive experience at GFT (including tenure during the historic 2024-2025 rebrand from Gannett Fleming TranSystems). Hannah brings comprehensive knowledge of communicating complex engineering solutions across diverse stakeholders including public agencies, private sector clients, and communities—essential capabilities for marketing a firm ranked #18 on Engineering News-Record’s Top 500 Design Firms list, #6 in transportation, #10 in pure designers, and #16 in water.
With over 10 years of AEC marketing experience spanning major engineering firms and earlier roles at York College of Pennsylvania and World Trade Center Harrisburg, Hannah has built a distinguished career characterized by strategic thinking and relationship excellence. Her career progression from Senior Marketing Strategist at Gannett Fleming to Marketing and Communications Manager at the newly unified GFT demonstrates sustained professional growth through one of the industry’s most significant recent transformations—the integration of Gannett Fleming, TranSystems, and five acquired businesses into a unified national platform serving 5,000+ clients across North America.
Hannah’s proven track record includes supporting GFT’s transformation from regional practices into a scaled, differentiated business positioned to innovate and accelerate growth. Her marketing leadership communicates GFT’s positioning as the employer of choice for 5,000+ industry professionals—engineers, planners, architects, inspectors, designers—who deliver the Infrastructure of Life: the convergence of water, power, transportation, and buildings that creates wellbeing and opportunity for communities.
Hannah demonstrates exceptional professional leadership through her MA, CPSM credentials and active SMPS Tampa Bay chapter engagement. Her advanced education from American University combined with CPSM certification reflects commitment to both academic excellence and specialized professional services marketing expertise—positioning her among Florida’s most credentialed AEC marketing professionals.
As a marketing leader through GFT’s historic 2024-2025 rebrand (April 2025 launch), Hannah contributed to one of the most significant AEC industry transformations in recent years. The rebrand unified Gannett Fleming (founded 1915), TranSystems, and five recently acquired businesses into a single national platform with 5,000+ professionals and 130 offices. Her role supporting brand storytelling, digital strategy, and communications during this complex integration demonstrates capability to navigate large-scale organizational change while maintaining brand equity and client relationships.
Beyond her professional marketing achievements, Hannah’s educational foundation includes both bachelor’s and master’s degrees providing strong grounding in strategic communications. Her York College of Pennsylvania undergraduate experience and American University graduate education developed analytical and creative capabilities that enhance her infrastructure marketing leadership. This dual-degree background positions her to operate at strategic and tactical levels simultaneously—essential for marketing roles requiring both big-picture vision and detailed execution.
Hannah’s career journey through Pennsylvania’s infrastructure corridor before relocating to Florida’s booming Tampa Bay market demonstrates geographic adaptability and understanding of diverse regional infrastructure needs. Her experience spans Northeastern markets (York, Harrisburg, Pennsylvania) through relocation to the Southeast’s fastest-growing metropolitan regions—providing valuable perspective on regional development patterns, client expectations, and competitive dynamics across multiple markets.
Her LinkedIn profile highlighting recent GFT achievements—including COMTO Northern California Chapter’s 2025 Corporation of the Year recognition, TxDOT PEPS Conference attendance themed “Building Bridges: Collaboration and Community,” and announcement of Michel Bisson as Ottawa Area Transportation Leader—reflects active engagement in thought leadership and celebration of firm accomplishments that strengthen GFT’s market positioning and employee pride.
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