Felicia Wilburn, CPSM
Since 2019
Active
SMPS Columbus member
AEC marketing professional
Felicia drives comprehensive marketing and communications strategy for Veregy, an award-winning NAESCO-accredited decarbonization company founded in 2019 that is one of only 14 NAESCO-accredited providers nationwide. As Manager, Marketing & Communications based in Phoenix, Arizona, she leads brand positioning, content marketing, strategic communications, and stakeholder engagement for a leading Energy Services Company (ESCO) focused on accelerating and simplifying the Energy Transition across commercial, industrial, healthcare, education, and government sectors.
Her expertise spans sustainable infrastructure, energy efficiency, and decarbonization marketing with deep specialization in technical communications, data management, digital marketing strategy, and competitive analysis. Felicia brings comprehensive knowledge of communicating complex energy solutions including HVAC optimization, lighting systems, building automation/controls, solar power generation, battery storage, geothermal installations, EV fleet infrastructure, microgrids, and comprehensive facility management serving clients throughout North America.
With over 30 years of professional work experience spanning architecture, engineering, construction, and energy services industries, Felicia has built an exceptional career characterized by technical proficiency and strategic marketing excellence. Her proven track record includes expertise in AutoCAD, CAD, Revit, BIM, and submittals—technical knowledge that enhances her ability to communicate engineering solutions effectively. This unique combination of technical literacy and marketing mastery positions her as a valuable bridge between Veregy’s engineering teams and client decision-makers.
Felicia’s educational foundation includes an MBA, providing advanced business strategy knowledge, plus Associate of Arts from Columbus State and Bachelor of Science from Franklin University. Her commitment to continuous professional development is demonstrated through an impressive portfolio of certifications: CPSM (Certified Professional Services Marketer), CDMP (Certified Data Management Professional), and PCM-DM (Professional Certified Marketer – Digital Marketing)—representing mastery across professional services marketing, data management practices, and digital marketing strategy.
Felicia demonstrates exceptional professional leadership through her impressive collection of four distinct professional certifications spanning multiple marketing and data management disciplines. Her MBA degree combined with CPSM certification demonstrates comprehensive mastery of both business strategy and professional services marketing excellence. The addition of CDMP (Certified Data Management Professional) certification reflects her expertise in data governance, data quality, metadata management, and the DAMA Body of Knowledge—specialized skills that enhance marketing analytics, CRM effectiveness, and data-driven decision-making in energy services marketing.
Her PCM-DM (Professional Certified Marketer – Digital Marketing) certification demonstrates commitment to digital marketing excellence, encompassing strategy development, content marketing, social media management, SEO/SEM, marketing automation, and analytics. This comprehensive digital marketing expertise positions Felicia as a leader in leveraging online channels to communicate Veregy’s decarbonization mission and energy efficiency solutions to diverse stakeholders across commercial, industrial, healthcare, education, and government markets.
As a professional with 30+ years of experience across architecture, engineering, and construction industries, Felicia brings invaluable perspective to Veregy’s mission of accelerating the Energy Transition. Her technical background in AutoCAD, Revit, BIM, and construction submittals provides unique credibility when communicating complex energy infrastructure projects including geothermal systems, solar installations, smart building controls, and facility optimization strategies.
Felicia’s leadership philosophy centers on streamlining sales and marketing functions through competitive strategies while maximizing customer retention through strong stakeholder relationships. Her professional profile emphasizes delivering quality content and leading multiple events to accurately showcase and communicate relevant details—skills that directly support Veregy’s mission of simplifying complex decarbonization solutions for clients navigating the Energy Transition.
Her career progression from Marketing Coordinator to Manager, Marketing & Communications at Veregy demonstrates sustained professional growth and expanding strategic responsibility. Felicia’s commitment to professional excellence is reflected in her continuous pursuit of advanced certifications while maintaining full-time marketing leadership responsibilities—a testament to her dedication to elevating marketing practice standards in the energy services industry.
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