Meet the certified marketers elevating the AEC industry
Erin Seghers 3

Erin Seghers, CPSM

CPSM since NA
Certified Professional Services Marketers
Profile visits:
0
Share your CPSM credential
Share your professional achievement – copy this link to post anywhere
https://envzone.com/cpsm-professional/erin-seghers/
Add to business cards, email signatures, or presentations
CPSM credentials
Professional expertise

Erin leads comprehensive marketing initiatives for McCownGordon Construction’s Kansas operations, where she serves as Regional Marketing Director supporting one of the region’s largest construction management firms. With offices across Kansas, Missouri, and Texas, McCownGordon is a 100% employee-owned firm specializing in construction management, design-build, and sustainable construction with strong expertise across multiple market sectors.

Her marketing leadership encompasses pursuit management, strategic planning, and proposal development across diverse construction markets including K-12 education, higher education, healthcare facilities, manufacturing and industrial projects, civic facilities, and corporate office construction. Erin brings specialized knowledge in supporting complex construction delivery methods for both public and private sector clients throughout Kansas and the greater Midwest region.

With extensive experience in construction marketing, she brings a collaborative approach that emphasizes partnership with project principals and technical staff to streamline pursuit processes and position the firm to win competitive multi-million dollar contracts. Her expertise in bringing focus and discipline to project pursuit teams reflects McCownGordon’s core values of integrity, relationships, and performance.

Industry leadership

Erin demonstrates exceptional professional commitment through her CPSM certification achievement and active membership in SMPS Wichita, one of the most engaged chapters serving AEC marketing professionals across Kansas. As a CPSM-certified professional, she exemplifies the industry’s highest standards in professional services marketing and business development, having successfully completed rigorous examination requirements covering marketing research, planning, client development, proposals, promotional activity, and management.

Her professional development journey includes completion of The Thread Cohort 6 leadership program, demonstrating ongoing investment in leadership excellence and professional growth. Erin actively contributes to the construction marketing profession through her engagement with both SMPS Wichita and Women in Commercial Real Estate (WICRE), building networks that advance marketing excellence across the AEC industry.

As a seasoned professional services marketer, Erin brings a distinctive philosophy centered on collaboration, describing her approach as working to “make their jobs easier” for principals and technical staff while winning new work. Her life-long learner mindset drives continuous enhancement of her marketing skill-set through studying broader business trends, brainstorming with fellow professionals about marketing processes, and embracing opportunities for professional advancement.

Her marketing leadership at McCownGordon supports the firm’s recognition as a Fortune Best Mid-Size Company to Work For and a Best Places to Work honoree for 17 consecutive years, reflecting the employee-owned culture that enables marketing excellence.

Achievements:

  • CPSM certification demonstrating mastery of professional services marketing
  • Regional marketing leadership for 500+ employee-owned construction management firm
  • Extensive experience in pursuit management and proposal development
  • Active SMPS Wichita member advancing AEC marketing profession
  • Graduate of The Thread Cohort 6 leadership development program
  • Member of Women in Commercial Real Estate (WICRE)
  • Expertise in multi-market construction sectors: education, healthcare, manufacturing, civic
  • Strategic marketing support for Fortune-recognized construction firm
  • Kansas State University education foundation
  • Proven track record positioning firms to win multi-million dollar contracts
Connect
LinkedIn
CPSM certification is administered by the Society for Marketing Professional Services (SMPS). This profile is created to honor SMPS-certified professionals and complement the association’s mission of advancing professional services marketing. For official CPSM information, visit smps.org

Find more CPSM professionals

900+ certified marketers helping AEC firms grow
Search all profiles

New releases: Read in less than 10 mins

Edwin Olson, May Mobility's CEO

Shared AVs on the Road – May Mobility Is Changing the Way We Move

Fox Wade, CEO of Black Fox

From $35 in His Pocket to $82M in Government Contracts: Fox Wade’s Bold Leap

Dr. Wes Fisher, CEO of The Contracting Blueprint

Dr. Wes Fisher Says the Skills You Need for Government Contracts Are Simpler Than You Think

GM's CEOs over the years

GM’s Journey: From American Icon to Bankruptcy and Beyond

Curtis Wilson

From Inside Knowledge to $1.5M Wins: Curtis Wilson’s Government Contracting Success

Soldier's repairing task

The Warfighter’s Pipeline: Fixing Defense Tech’s Biggest Bottleneck

Tines founder

How One Manager’s Frustration with Endless Repetition Built Tines

Medical Training

When Every Second Counts: Military Medical Training That Saves Lives

consulting giants and AI

When AI Becomes the Consultant: What This Means for Traditional Firms