Dorothy Verdon, CPSM
Since NA
Active
SMPS Philadelphia member
AEC marketing professional
Dorothy specializes in strategic communications consulting for the architecture, engineering, and construction industry as Principal Owner of Bright Bunny Communications, where she provides writing, photography, market research, and strategic planning services that pair the written word with effective imagery for business development success. Her practice focuses on pairing editorial excellence with visual storytelling to enhance business communications across the media spectrum.
Her expertise spans 47 years in A/E/C marketing and communications, with deep specialization in proposal writing, technical writing, news writing, project photography, digital image editing, and design award submissions. Dorothy brings comprehensive capabilities in market research, strategic planning, content creation for websites and social media, feature article development, and art direction developed across architectural, engineering, planning, and healthcare design environments.
With extensive background serving clients including the International Parking & Mobility Institute (IPMI), construction management firms, civil engineering practices, and architectural firms nationwide, Dorothy’s communications leadership supports firms from boutique consultancies to major multi-office organizations. Her distinctive approach integrates editorial precision with photographic artistry—creating compelling narratives and visual documentation that position firms competitively while supporting business development, awards programs, and strategic communications objectives across the built environment.
Dorothy demonstrates exceptional professional leadership through her CPSM certification and nearly four decades of SMPS membership since 1986, representing one of the longest continuous engagements in the Society’s history. Currently serving SMPS Philadelphia as Chapter Secretary and Acting Director of the Website Committee, she provides strategic guidance on chapter communications and digital presence while supporting membership engagement initiatives.
Named recipient of the 2020 SMPS Philadelphia President’s Award, Dorothy earned recognition for outstanding contributions to chapter success and professional community advancement. Her thought leadership extends nationally through published articles in SMPS Marketer magazine, including co-authoring “State of the A/E/C Industries” examining pandemic-era industry impacts, and “Diversity and Inclusion in RFPs: Is It a Thing?” exploring procurement equity issues.
As a sought-after presenter, Dorothy has delivered professional development programs to SMPS chapters nationwide. Notable presentations include “Submit to Win: Strategies to Win More Awards” for SMPS Boston (February 2025) and “Plan It, Shoot It, Edit It: How to Create High-Quality Videos on a Shoestring Budget” for SMPS Atlanta, sharing best practices for executing the entire video production process from concept through post-production.
Her professional consulting work includes managing the International Parking & Mobility Institute’s comprehensive 2026 awards program, coordinating 32+ winners across Awards of Excellence and Professional Recognition categories plus lifetime achievement honorees—demonstrating her expertise in complex program management and editorial coordination at scale.
Dorothy’s award submission expertise has contributed to multiple industry recognition programs, including creating videos and soundtracks for CMAA National Capital Chapter Project of the Year submissions and writing feature articles profiling excellence across parking, mobility, and construction sectors. Her dual expertise in writing and photography provides comprehensive communications support that distinguishes award submissions and marketing materials.
With a BFA in Printmaking and Photography from Moore College of Art and Design, Dorothy brings fine arts training to commercial communications practice—creating distinctive visual narratives that elevate technical subject matter through artistic sensibility and editorial precision cultivated across nearly five decades of professional practice.
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