D’Anna Wallace, CPSM
Since NA
Active
SMPS San Antonio member
AEC marketing professional
D’Anna drives comprehensive business operations and internal marketing strategies for Emerald Fox Marketing & Consulting, a specialized AEC marketing consultancy trusted by more than 120 architecture, engineering, and construction firms throughout Texas and the Southwest. As Business Operations Manager, she oversees human resources, information technology, accounting functions, and internal marketing initiatives that support the firm’s mission to bridge the gap between where AEC firms are and where they want to grow.
Her expertise spans architecture, engineering, and construction marketing with deep specialization in proposal management, brand development, strategic planning, and professional development training. D’Anna brings comprehensive knowledge of both technical and creative marketing disciplines, having supported marketing initiatives across geotechnical engineering, construction materials engineering, environmental sciences, historic preservation, and architectural design.
With over 14 years of AEC industry experience, D’Anna has contributed to marketing excellence at prominent Texas firms including Ford Powell & Carson (a legendary 85-year-old architecture firm), Raba Kistner (engineering consulting), and through her current role supporting more than 120 AEC client firms. Her diverse background across multiple firm types and sectors provides valuable cross-industry marketing perspective that drives results.
D’Anna demonstrates exceptional professional leadership through her CPSM certification achievement and active engagement in SMPS San Antonio, one of the most vibrant chapters in the Southern region. Her involvement reflects deep commitment to advancing the AEC marketing profession and supporting fellow professionals throughout their career journeys.
As a recognized thought leader in CPSM preparation, D’Anna has generously shared her certification journey and study strategies through SMPS San Antonio chapter programming, contributing to the blog post “Acing the CPSM Exam: Advice from 6 of SMPS San Antonio’s Certification Holders.” In this featured piece, she emphasized how CPSM certification provides tangible credibility in an industry that operates on “alphabet soup” credentials, noting that while quality work remains paramount, being certified offers the most concrete way to demonstrate professional expertise to clients and colleagues.
D’Anna’s professional development extends beyond CPSM certification to include advanced academic credentials that distinguish her in the AEC marketing field. She holds a Master of Jurisprudence in Business from Texas A&M University School of Law, providing unique legal and business acumen that enhances strategic marketing counsel. Combined with her MBA from University of the Incarnate Word and BBA in Marketing from Texas A&M University Mays Business School, D’Anna brings comprehensive business intelligence to AEC marketing challenges.
Her career trajectory from marketing coordinator roles through marketing management and now business operations leadership demonstrates sustained professional growth and expanding strategic impact. D’Anna’s willingness to share knowledge through SMPS programming and her commitment to professional certification exemplifies the collaborative leadership approach that elevates the entire AEC marketing community.
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