Dana Williams, CPSM
Since NA
Active
SMPS Colorado member
AEC marketing professional
Dana drives comprehensive marketing strategy for Hyder Construction Inc., a family-owned general contractor that has been building commercial and resort projects throughout Colorado’s Front Range and Mountains since 1946. As Senior Marketing Manager based in Denver, Colorado, she provides marketing leadership for a 78-year-old firm recognized for value-added preconstruction and construction services, Virtual Design and Construction expertise, and a distinguished legacy of creating “Loyal Customers” through quality construction, impeccable service, and dedicated teamwork.
Her expertise spans construction marketing with deep specialization in written, oral, visual, and electronic communication—skills honed through her academic foundation teaching First-Year Composition at Iowa State University. Dana brings comprehensive knowledge of commercial and residential construction marketing, having contributed to Hyder’s historical renovation portfolio, educational facilities, healthcare projects, and resort developments throughout Colorado.
With a professional journey that began in academia as a Teaching Assistant at Iowa State University and progressed through marketing coordinator roles at Adolfson Associates (multi-disciplinary consulting firm specializing in project planning and environmental compliance) before joining Hyder Construction, Dana has built a career characterized by strong communication capabilities and strategic thinking. Her educational credentials include a Master of Arts from Iowa State University and a Bachelor of Arts from University of Colorado Boulder—providing advanced communication expertise that enhances marketing effectiveness.
Dana’s proven track record at Hyder includes contributing to marketing initiatives that support the firm’s $120+ million annual revenue, promoting Hyder’s distinctive portfolio including the award-winning 1031 Santa Fe Office Remodel (a $5.2 million renovation transforming a historic 1900 building into vibrant office and retail space), and strengthening Hyder’s brand presence throughout Colorado’s commercial construction market. Her commitment to the construction industry extends beyond marketing to active participation in company culture initiatives including Invest in Kids fundraising (Hyder’s team raised $16,120 at the Jane-A-Thon), demonstrating values alignment with Hyder’s community engagement mission.
Dana demonstrates exceptional professional leadership through her CPSM certification and active engagement in SMPS Colorado, where she participates as a former One2One protégé in the chapter’s prestigious mentoring program. Her involvement in the inaugural 2013 One2One class—where she was paired with industry veterans as mentors—reflects commitment to professional development and building relationships across Colorado’s AEC community.
As a nationally recognized presenter, Dana represented Colorado AEC marketing expertise at SMPS Colorado’s “AEC Marketing 101” seminar, sharing insights alongside fellow CPSMs Theresa Wynn (Terracon Consultants) and Molly Cape. This panel of local industry experts with 10+ years of AEC marketing experience provided foundational knowledge to emerging professionals, demonstrating Dana’s dedication to advancing the next generation of construction marketers.
Beyond formal presentations, Dana demonstrates thought leadership through writing and interviewing industry leaders. Her spring 2023 interview with Jim Mellor—recently retired from Pinkard Construction and SMPS Colorado Leonardo Award recipient—captured perspectives from a 40+ year industry veteran who joined SMPS in the early 1980s. Through thoughtful questioning and relationship building, Dana preserved institutional knowledge while honoring Jim’s legacy of mentorship, professionalism, and leadership in Colorado’s construction marketing community.
Dana’s community engagement extends beyond professional development to active wellness and charitable participation. As part of Hyder Construction’s team culture, she participates in challenging athletic events including the Cougar Ridge Classic 26K trail run in Vail—a grueling 16.1-mile course climbing 3,439 feet to nearly 11,000 feet elevation and descending 3,795 feet. This participation reflects Hyder’s culture of teamwork, perseverance, and pushing personal boundaries—values that translate directly to marketing excellence and client service.
Her professional development leadership includes founding and facilitating a professional development book club beginning in 2021, creating opportunities for Colorado AEC marketers to discuss business development strategies, marketing innovations, and career growth. This initiative brought together professionals including Jim Mellor, SMPS veterans, and emerging marketers for ongoing learning and relationship building outside formal chapter programming.
Dana’s Master of Arts degree from Iowa State University provides advanced communication training that enhances her marketing strategy development, content creation, and storytelling capabilities. Her teaching background—instructing First-Year Composition courses at Iowa State—developed skills in written, oral, visual, and electronic communication that now support Hyder’s marketing communications across multiple channels and audiences.
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