Dana L. Ramsey, CPSM
Since 2016
Active
SMPS Memphis member
AEC marketing professional
Dana leads comprehensive marketing strategy and brand positioning for one of the nation’s premier hospitality and entertainment design firms at HBG Design, consistently ranked among the Top 5 hospitality design firms in the United States. As Senior Associate and Director of Marketing, she orchestrates strategic messaging, proposal development, and content creation for a 100-person firm specializing in casino resorts, hotels, mixed-use developments, and entertainment venues serving clients across North America.
Her expertise spans hospitality and entertainment marketing with specialization in casino resort design, branded hotel properties, themed destinations, and mixed-use urban developments serving gaming operators, hospitality brands, and sovereign tribal nations. Dana brings 26 years of proven AEC marketing leadership with distinctive capabilities in strategic messaging, proposal and interview pursuit strategy, creative and technical writing, graphic oversight, and project management. Her career includes marketing leadership roles at prominent healthcare architecture and engineering firms across the Southeast.
Her intuitive, collaborative approach transforms initial concepts into polished, market-ready campaigns that have been pivotal in enhancing HBG Design’s national profile and competitive positioning in the hospitality and entertainment design marketplace.
Dana demonstrates exceptional professional leadership through her CPSM certification achievement and distinguished service as Past President of SMPS Memphis, one of Tennessee’s most active AEC marketing chapters. Her chapter leadership included serving as President, guiding strategic initiatives that support professional development programs, networking events, and educational opportunities benefiting AEC marketing professionals throughout the Memphis metropolitan region.
During her SMPS Memphis presidency, Dana led initiatives that earned the chapter four prestigious public relations awards at the state convention, including an overall recognition for “Going Above and Beyond,” created specifically to honor the Memphis chapter’s outstanding contributions. Her leadership reflects her commitment to advancing the entire regional AEC marketing community through strategic programming and member engagement.
Dana’s marketing excellence has been recognized with multiple SMPS Marketing Communications Awards throughout her career, including recent honors for HBG Design’s marketing team earning Awards of Excellence in Advertising and Digital Promotional Campaigns, plus Merit Awards in Brand Awareness. She has earned first-place recognition in Tradeshow Marketing, second-place awards for media relations campaigns, and Honorable Mentions for recruitment and retention marketing initiatives.
Her educational background from Virginia Tech in Public Relations and Business, combined with her Alpha Kappa Psi Business Fraternity involvement and Public Relations Student Society of America participation, established a foundation for 26 years of strategic marketing leadership in the AEC industry.
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