Cisley McPhail, CPSM
Since 2023
Active
SMPS Seattle member
AEC marketing professional
Cisley leads proposal operations across North and Latin America for RINA, a multinational inspection, certification, and engineering consultancy with €850 million in annual revenue and operations in 70 countries worldwide. As Americas Proposal Manager, she establishes regional policies and procedures for proposal development and management, overseeing all responses to Requests for Proposals and Qualifications (RFP/Qs) and shortlist presentations following the Shipley method for the firm’s infrastructure, transportation, and renewable energy practices.
Her extensive expertise spans Shipley-based capture and proposal management, competitive positioning, executive facilitation, and cross-functional team leadership. Cisley brings exceptional capability to transform pursuit processes and elevate messaging for complex, multimillion- and billion-dollar programs spanning transit, energy, infrastructure, and heavy industry sectors. She excels at developing win strategies, managing proposal schedules, and guiding teams through benefit analysis to deliver compelling, client-focused submissions.
With more than 20 years of AEC industry experience, Cisley has contributed to marketing and proposal excellence throughout her career progression from Administrative Assistant to Marketing Coordinator to Proposal Manager to Marketing Director. Her comprehensive understanding of proposal development from inception to completion enables effective pursuit support for transformative infrastructure projects including major transit systems, utility programs, and renewable energy initiatives serving communities throughout North and South America.
Cisley demonstrates exceptional professional leadership through her CPSM certification achieved in 2023 and sustained commitment to proposal excellence spanning two decades in the AEC industry. Her distinguished career includes 12+ years of progressive advancement at Patrick Engineering (now RINA North America), where she earned promotion from Proposal Manager to Senior Marketing Manager to Marketing Director, culminating in her current role as Americas Proposal Manager establishing standards across North and Latin America.
Throughout her tenure at RINA/Patrick Engineering, Cisley has earned recognition including Distinguishing Trait Award for “Committed to Results” and Employee of the Month honors, reflecting her dedication to delivering superior proposal deliverables and driving team performance. Her leadership supported major infrastructure wins including the Massachusetts Bay Transportation Authority’s $1.2 billion Red/Orange Line Transformation Program, American Electric Power’s $650 million Ohio technical consulting program, and Department of Energy’s $700 million Advanced Photon Source Upgrade at Argonne National Laboratory.
Prior to Patrick Engineering, Cisley contributed to proposal excellence at Jacobs Engineering for nearly 8 years, where she advanced from Marketing Coordinator to Senior Inside Sales Coordinator to Inside Sales Manager. Her comprehensive Shipley-based methodology expertise has driven successful pursuits across transportation, energy, infrastructure, and industrial markets throughout her career. Cisley’s multilingual capabilities (English native, elementary proficiency in French and Italian) enhance her effectiveness in international pursuits and cross-cultural team leadership.
Her 20+ years of experience spanning proposal management, marketing leadership, and business development provides valuable industry perspective that enhances both individual and organizational professional excellence. Cisley’s attention to detail, superior writing ability, and exceptional time management consistently deliver top-notch documents and materials that secure wins on complex infrastructure programs.
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