Christina Nash Wood, CPSM
Since 2016
Active
SMPS Indiana member
AEC marketing professional
Christina leads business development strategy for Fanning Howey in Indiana, a nationally-recognized architecture, interiors, and engineering firm specializing in learning environments. She drives strategic marketing initiatives, proposal and interview strategy, client engagement, and business development efforts supporting K-12 schools, higher education institutions, and public libraries throughout Indiana and across the nation. Her role encompasses positioning Fanning Howey’s comprehensive design services for projects ranging from modest renovations to $100 million campus transformations.
With over a decade of comprehensive AEC experience, Christina brings specialized expertise in construction, engineering, design, and real estate marketing spanning public sector, commercial, institutional, and civic markets. Her career progression includes strategic marketing leadership at multiple Indiana construction and engineering firms, where she consistently drove measurable growth through proposal excellence, brand development, digital strategy, CRM implementation, and client relationship management.
Christina’s professional approach emphasizes creative problem-solving, process improvement, and data-driven decision making. Her track record includes brand transformations resulting in 117% website traffic increases, 177% proposal activity growth, and newsletter engagement improvements from 21% to 80% open rates—demonstrating her ability to deliver quantifiable business impact.
Christina’s commitment to advancing AEC marketing extends beyond her daily practice through active community engagement and professional development initiatives. She serves as Indianapolis Branch Ambassador for Bourbon Women, an organization dedicated to empowering women through bourbon education, community building, and philanthropy. In this leadership role, Christina creates inclusive networking opportunities that connect professionals across industries while supporting charitable causes. Her Certified Bourbon Steward credential demonstrates dedication to mastery and education in a traditionally male-dominated field.
Christina’s industry contributions include winning multiple marketing awards throughout her career, including recognition from Associated Builders and Contractors, Engineering News-Record, and industry associations for exceptional marketing excellence. She authored award-winning submissions and published articles in professional publications including Landscape Architecture Magazine and Treatment Plant Operator Magazine, sharing project insights and industry expertise with broader AEC audiences.
Her career progression reflects sustained professional growth, earning promotions at multiple firms including advancement from Marketing Specialist to Marketing Brand Manager at Synthesis Incorporated, where she received the “Fire Starter Award” for transforming marketing efforts. Most recently, her business development impact at Fanning Howey led to promotion from Marketing Manager to Business Development Manager in 2023.
Beyond professional pursuits, Christina demonstrates commitment to community service through volunteer involvement with the Starfish Initiative, a mentorship program supporting young women in career development, and the American Cancer Society, where she served as Communications Coordinator supporting fundraising events and public awareness campaigns.
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