Christina Cuadra

Christina Cuadra, CPSM

CPSM since 2024
Certified Professional Services Marketers
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CPSM credentials
Professional expertise

Christina leads comprehensive marketing strategies for one of California’s most established healthcare design firms at Taylor Design, where she supports a nationally recognized practice specializing in healthcare, science& technology, higher education, and senior living facilities. As Marketing Manager, she drives proposal management from inception to completion, supporting an employee-owned firm with five offices across California that has built a distinguished reputation since 1979.

Her expertise spans healthcare facility design, educational institution projects, science and technology facilities, and senior living communities serving both public and private sector clients. Christina brings specialized knowledge in architectural and interior design marketing, with deep experience in proposal development, business development, and client relationship management. With over 17 years of AEC industry experience, she has contributed to marketing excellence at prominent California firms including LPA Inc., Ware Malcomb, and the Owen Group.

Her comprehensive understanding of the design process enables effective marketing support for complex projects ranging from UCSF Medical Center to Stanford University facilities, helping position Taylor Design’s strategy-based approach for competitive advantage.

Industry leadership

Christina demonstrates exceptional professional leadership through her CPSM certification achievement and active board service as Sponsorship Director for SMPS Orange County, one of the most dynamic chapters in the Pacific region. Her leadership role involves coordinating sponsorships that support professional development programs, networking events, and educational initiatives that benefit hundreds of AEC marketing professionals throughout Southern California.

As an SMPS Orange County board member, Christina contributes to programming that includes CPSM study groups, peer-to-peer workshops, and professional development sessions that advance the entire regional AEC marketing community. Her board service reflects the collaborative leadership approach that characterizes Taylor Design’s employee-owned culture.

Christina brings significant experience in professional development, having earned certifications including contract management from UC Irvine and maintaining active engagement in continuing education. Her marketing leadership supports Taylor Design’s recognition as a nationally respected firm working with prestigious clients including Kaiser Permanente, UC Health systems, Stanford University, and UCSF Medical Center.

Her 17+ years of experience spanning multiple prominent AEC firms provides valuable industry perspective that enhances both individual and organizational professional excellence.

Achievements:

  • CPSM certification demonstrating mastery of professional services marketing
  • SMPS Orange County Board member serving as Sponsorship Director
  • 17+ years of comprehensive AEC marketing and proposal management experience
  • Marketing leadership for nationally recognized healthcare design firm
  • Professional development through UC Irvine contract management certification
  • Support for prestigious client projects including major university and healthcare systems
  • Expertise in employee-owned firm culture and strategic business development
  • Active contributor to SMPS Orange County professional development programming
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CPSM certification is administered by the Society for Marketing Professional Services (SMPS). This profile is created to honor SMPS-certified professionals and complement the association’s mission of advancing professional services marketing. For official CPSM information, visit smps.org

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