Chelsea Pozar, CPSM
Since NA
Active
SMPS Sacramento member
AEC marketing professional
Chelsea leads Studio W Architects as President, overseeing comprehensive firm operations, strategic growth, and market expansion for a California-based architectural, interior design, and planning practice specializing in educational, civic, commercial, tribal, and healthcare design. In her executive leadership role, she directs marketing, communications, business development, administration, human resources, staffing, and recruiting initiatives that have driven Studio W’s transformation from regional practice to multi-office operation with significant geographic reach across Northern and Southern California.
Her expertise spans 25 years in architecture and engineering marketing with deep specialization in strategic planning, pursuit capture strategies, digital communications, business development, and revenue growth. Chelsea brings a unique combination of business administration education and extensive AEC industry experience that enables her to understand both the design process and the business fundamentals required for architectural firm success—bridging creative excellence with strategic growth objectives.
Her educational foundation from California State University, Sacramento in Business Administration with Marketing emphasis provides distinctive capabilities in understanding market dynamics, brand positioning, client relationship development, and strategic communications. This business-focused education combined with 25 years of hands-on AEC marketing experience enables Chelsea to approach firm leadership with both analytical rigor and creative strategic thinking that drives sustainable growth.
Chelsea demonstrates exceptional professional leadership through her CPSM certification, AIA Associate membership, and historic appointment as Studio W Architects’ President—representing a remarkable career trajectory from Marketing & Business Development Manager (2016) to Associate (promoted for consistent excellence) to Associate Principal and Director of Marketing and Business Development (recognized for strategic contributions) to President (2024)—one of the most significant leadership achievements in California AEC marketing, elevating a marketing professional to firm president responsible for overall operations, strategic direction, and future growth.
As featured keynote speaker at SMPS Marketing Bootcamp, Chelsea shared insights with emerging professionals on pursuit excellence, business development strategy, and career advancement in AEC marketing—demonstrating thought leadership that benefits the broader professional services marketing community. Her willingness to mentor the next generation of marketers reflects values-driven leadership extending beyond individual firm success to encompass profession-wide advancement.
Chelsea’s board service with SMPS Sacramento as Director of Communications (2021-2022) positioned her as chapter communications leader during a critical period of professional development programming, member engagement, and industry advocacy. This volunteer leadership role required coordinating chapter messaging, managing communications platforms, and ensuring members received valuable information on continuing education, networking opportunities, and professional resources.
Her elevation to President reflects CEO Brian Whitmore’s confidence in her capabilities: “I couldn’t think of a more talented and capable individual than Chelsea to help lead Studio W into the next generation. Her experience in the architecture industry coupled with her rich understanding of business is unique in our marketplace. Not to mention, she brings a perspective that is unparalleled given her particular background and approach to company policy, procedure and culture.” This executive endorsement highlights Chelsea’s distinctive combination of technical AEC knowledge and business acumen.
Achievements:
