Chaz Ross-Munro, CPSM
Since 2022
Active
SMPS Tampa Bay member
AEC marketing professional
Chaz brings transformative B2B marketing leadership to the construction technology sector, driving growth for solutions that digitize infrastructure construction projects. As Head of Marketing at Datumate, she leads strategic initiatives for a pioneering construction data analytics platform trusted by major departments of transportation, project owners, and general contractors worldwide. The cloud-based DatuBIM platform utilizes drone and laser scanning mapping alongside advanced automation and photogrammetry to provide full visibility into infrastructure and transportation projects.
Her expertise spans infrastructure construction technology, heavy civil construction, digital construction management, CRM strategy, proposal automation, and SaaS marketing for the AEC industry. With over 15 years of AEC marketing experience, Chaz has helped firms secure more than $700 million in contracts across infrastructure, transportation, civil engineering, and construction sectors. She brings specialized knowledge in customer relationship management systems, proposal development processes, marketing automation, and customer success strategies.
Her entrepreneurship background from the University of South Florida, combined with extensive experience at firms including ProjectMark, Unanet, Hamilton Engineering, Burns & McDonnell, HOK, and Lendlease, positions her as a strategic thought leader in construction technology marketing and AEC business development transformation.
Chaz demonstrates exceptional professional leadership through her CPSM certification achievement and pioneering contributions as a published author in the AEC marketing field. She has authored two influential books that have become essential resources for AEC professionals: “Sink or Swim Faster! Making a Splash in Marketing Professional Services” helps onboard new AEC marketers, while “CRM or Die: Manage Your Client Relationships or Perish” (co-authored with Courtney Kearney, CPSM) empowers firm leaders to champion data stewardship and client relationship management excellence.
As an active SMPS Tampa Bay member and sought-after industry speaker, Chaz has presented at numerous SMPS conferences including the Southeast Regional Conference, Southern Regional Conference, and national SMPS Lunchtime Learning Labs. Her presentations on proposal automation, marketing automation, change management, creative pursuits, and Agile methodology have helped hundreds of AEC marketing professionals transform their business development processes.
Her thought leadership extends through regular contributions to SMPS Marketer publication, where she shares insights on integrated marketing systems, construction technology, and data excellence. Chaz’s expertise in CRM implementation has supported over 100 firms in improving their client relationship management processes and systems, directly impacting revenue growth and operational efficiency across the AEC industry.
Her Master of Science in Entrepreneurship in Applied Technologies from the University of South Florida provides the strategic foundation for her work helping construction technology companies and AEC firms leverage innovation for competitive advantage in rapidly evolving markets.
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