Chad Yussman, CPSM
Since 2021
Active
SMPS Los Angeles member
AEC marketing professional
Chad leads comprehensive marketing strategy for KFA Architecture, one of Los Angeles’ most recognized design firms specializing in urban revitalization and sustainable development. As Senior Marketing Director, he drives marketing operations for a firm that has transformed Los Angeles through more than 300 housing projects, 18,000 residential units, and pioneering adaptive reuse work on over 50 historic buildings throughout Downtown Los Angeles.
His expertise spans affordable housing, mixed-use development, transit-oriented projects, and adaptive reuse across Los Angeles and Southern California markets. Chad brings specialized knowledge in architectural marketing, corporate communications, brand management, and creative direction. With over 20 years of diverse marketing experience spanning film festivals, aviation planning, transportation services, and high-end video production before transitioning to architecture, he delivers strategic marketing leadership for a firm recognized with the prestigious 2016 AIA California Council Firm Award.
His multidisciplinary background enables effective marketing support for complex urban development projects that address Los Angeles’ housing crisis while preserving the city’s architectural heritage.
Chad demonstrates exceptional professional leadership through his CPSM certification achievement and active board service as Communications Director for SMPS Los Angeles, one of California’s most influential AEC marketing chapters. His leadership role encompasses managing the chapter’s communications strategy, website oversight, social media engagement, and e-blast campaigns that connect hundreds of marketing professionals throughout the greater Los Angeles region with industry resources and networking opportunities.
As an SMPS Los Angeles Board member, Chad contributes to programming that advances professional development through educational events, networking forums, and CPSM study group support. His communications leadership helps position SMPS Los Angeles as a trusted resource for AEC marketing excellence across Southern California.
Beyond SMPS, Chad serves the design community through board leadership with the Association for Women in Architecture + Design (AWA+D), where he previously held the Communications Director role (2019-2024). His AWA+D involvement reflects KFA Architecture’s commitment to advancing diversity, equity, and inclusion in the design professions.
Chad brings distinctive experience from his diverse career journey—from international film festivals and Hollywood video production to aviation marketing and transportation services—providing unique creative perspectives that enhance architectural marketing strategies across multiple market sectors.
Achievements:
