Casey Rappold, CPSM
Since 2018
Active
SMPS National Capital Region member
AEC marketing professional
Casey leads comprehensive proposal development for the nation’s premier active transportation planning and engineering firm at Toole Design, specializing in bicycle and pedestrian infrastructure that transforms communities across North America. As Senior Proposal Coordinator and Associate, she manages the complete proposal lifecycle for a 350+ person firm with 20 offices spanning the United States and Canada, supporting groundbreaking multimodal transportation projects that prioritize people over vehicles.
Her expertise spans active transportation marketing with specialization in bicycle master plans, pedestrian safety projects, Vision Zero initiatives, Complete Streets implementation, and trail system development serving municipalities, universities, transit agencies, and regional planning organizations. Casey brings seven years of proven proposal development capabilities with a distinctive talent for blending technical proposal writing with creative design sensibilities. Her passion for the proposal process enables her to translate complex transportation engineering and planning concepts into compelling, compliant pursuit materials.
Her collaborative approach and attention to detail support Toole Design’s mission to create livable communities where walking and bicycling are safe, convenient, and enjoyable for people of all ages and abilities.
Casey demonstrates professional leadership through her CPSM certification achievement and contributions to advancing active transportation marketing excellence. Her Associate recognition at Toole Design reflects her significant contributions to proposal development for transformative bicycle and pedestrian projects that have reshaped urban streetscapes, created safer school routes, and built connected trail networks across major metropolitan regions.
Casey’s proposal expertise supports Toole Design’s work on nationally significant projects including the AASHTO Guide for the Development of Bicycle Facilities update, statewide active transportation plans for California and other states, Vision Zero initiatives in major cities, and innovative Complete Streets implementations. Her work has enabled successful pursuit of master planning projects for communities including Boston, Austin, Atlanta, Portland, Pittsburgh, and hundreds of smaller municipalities committed to multimodal transportation.
Her seven years of specialized experience in active transportation proposal development provides valuable perspective on communicating innovative bicycle and pedestrian engineering solutions to diverse audiences including public works departments, planning commissions, transit agencies, and community stakeholders. Casey’s combination of technical writing expertise and creative design capabilities positions her as a valuable contributor to the growing active transportation movement reshaping American communities.
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