Carolina Romero, CPSM
Since 2024
Active
SMPS DC member
AEC marketing professional
Carolina provides comprehensive marketing consultancy services for WSP USA, one of the world’s leading engineering and professional services firms with 70,000+ employees globally and 31,500 in the United States. As Marketing Consultant based in Washington, DC, she drives strategic marketing initiatives for a firm that evolved from the historic Parsons Brinckerhoff (founded 1885) to become a global leader serving transportation, infrastructure, buildings, water, energy, and environmental markets across 500 offices in 40 countries.
Her expertise spans AEC marketing consultancy with specialized knowledge in communications strategy, public relations, digital marketing, and strategic positioning across engineering, advisory, and science-based disciplines. Carolina brings exceptional communications capabilities recognized through her 2021 SMPS DC New Heights Volunteer Service Award for Communications/PR—honoring outstanding volunteer contributions advancing chapter communications and member engagement.
With professional experience at one of the largest professional services firms in the world, Carolina contributes to WSP’s mission of creating positive long-lasting impacts on communities through strategic advisory, engineering, and design services. Her knowledge of WSP’s comprehensive capabilities—encompassing transportation infrastructure, sustainable buildings, water resources, power generation, environmental consulting, program management, and digital solutions—enables effective marketing consultancy for a firm with $5+ billion revenue serving clients worldwide.
Carolina demonstrates exceptional professional leadership through her CPSM certification (2024) and 2021 SMPS DC New Heights Volunteer Service Award for Communications/PR. This prestigious chapter award recognizes outstanding volunteer contributions advancing SMPS DC’s communications strategy, member engagement, and chapter visibility throughout the Washington metropolitan region’s AEC marketing community.
Her award-winning communications volunteer leadership positioned her as key contributor to one of SMPS’s most active chapters serving the nation’s capital region. SMPS DC represents hundreds of architecture, engineering, construction, and professional services marketing professionals supporting federal agencies, transportation authorities, infrastructure developers, and institutional clients requiring sophisticated communications strategies.
As Marketing Consultant at WSP, Carolina supports a firm consistently ranked among Engineering News-Record’s top design firms globally. Her consultancy work contributes to WSP’s thought leadership, project marketing, client communications, and strategic positioning for major infrastructure including LaGuardia Airport redevelopment, Long Island Rail Road East Side Access, Charlotte Douglas International Airport expansion, and countless transportation, water, energy, and building projects shaping communities worldwide.
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