Callie Smith, CPSM
Since NA
Active
SMPS Nashville member
AEC marketing professional
Callie leads strategic marketing and communications initiatives for Smith Seckman Reid (SSR), supporting the firm’s mission of providing engineering solutions that last. As Senior Marketing Associate for a 100% employee-owned engineering and consulting firm founded in 1968 and headquartered in Nashville, Tennessee, she oversees content strategy, media relations, campaign management, and strategic communications for a comprehensive practice offering mechanical, electrical, plumbing (MEP), low voltage technology design, commissioning, sustainability, civil/environmental, water/wastewater, and transportation engineering services across the United States and internationally.
Her expertise spans engineering marketing, content strategy, media relations, campaign management, and strategic communications with deep specialization in brand development, editorial leadership, and multi-channel storytelling. Callie brings comprehensive knowledge of professional services marketing best practices gained through progressive experience that includes serving as lead writer and editor at Reed Public Relations before joining SSR—demonstrating versatility across agency and in-house environments.
Her educational foundation from Lee University in English Literature and English Language with a Theatre minor provides distinctive capabilities in storytelling, creative writing, and performance that translate directly to effective marketing communications. Callie’s theatre background—including a play she wrote (“He Said, She Said, They Said”) that was produced in Lee University’s annual Fringe Fest (2011) and presented at the 2012 National Sigma Tau Delta Convention in New Orleans—demonstrates creative excellence and the ability to craft compelling narratives that engage diverse audiences.
Callie demonstrates exceptional professional leadership through her CPSM certification and sustained active engagement with SMPS Southern Regional Conference (SRC), where she regularly participates in programming, networking events, and professional development opportunities that connect AEC marketers throughout the Southeast. Her enthusiastic conference attendance and social media engagement—sharing insights from sessions, reconnecting with marketing friends, and highlighting consultant colleagues—reflects commitment to building the collaborative community that defines successful professional services marketing.
As an active SMPS participant, Callie contributes to conversations advancing AEC marketing excellence through sharing experiences, promoting best practices, and celebrating colleague achievements. Her LinkedIn presence demonstrates authentic engagement with industry trends, conference learnings, and professional development resources that help marketers navigate evolving challenges in proposal development, client communications, and strategic positioning.
Callie’s industry leadership extends significantly beyond SMPS to include influential board service with Women in Healthcare Construction (WIHC), where she serves on the Communications committee. This volunteer leadership in a national organization dedicated to advancing women professionals in healthcare construction demonstrates values-driven commitment to diversity, equity, and inclusion in an industry sector where female representation remains critically important.
Her engagement with the American Hospital Association (AHA) conference circuit—where she represents SSR alongside colleague Janet Lively McCauley, CPSM at exhibitor tables—demonstrates expertise in healthcare facility design and construction marketing. This specialized market knowledge positions Callie as a professional who understands the unique challenges of communicating engineering solutions for complex 24/7 healthcare environments where patient safety, operational efficiency, and regulatory compliance intersect.
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