Brooke N. Weinstein, CPSM
Since 2004
Active
SMPS New York member
AEC marketing professional
Brooke leads comprehensive marketing and business development strategy for Dewberry’s Northeast engineering practice area, one of the nation’s leading professional services firms. As Associate Vice President and Director of Northeast Regional Marketing, she guides strategic pursuit planning, proposal development, marketing quality assurance, and team leadership for a 70-year-old firm headquartered in Fairfax, Virginia with 2,500+ professionals across 60+ locations nationwide. Her work encompasses a multidisciplinary practice serving federal, state, local government, and private sector clients across transportation, water resources, environmental services, municipal infrastructure, and facilities engineering.
Her expertise spans strategic capture planning, proposal coordination, CRM management, corporate communications, and marketing team development. Brooke brings specialized knowledge in engineering services marketing, having directed pursuit strategies for complex infrastructure, transportation, and environmental projects. With over 30 years of diverse marketing experience across AEC, legal, and nonprofit sectors, and a degree in Marketing from the University of Maryland’s Robert H. Smith School of Business, she combines strategic business acumen with deep technical marketing expertise.
Her comprehensive understanding of technology-driven marketing enables leadership in leveraging digital tools, CRM systems, and data analytics to enhance team efficiency and drive client success across Dewberry’s Northeast engineering operations.
Brooke demonstrates exceptional professional leadership through her longstanding CPSM certification, originally earned in 2004 and recertified in 2022, representing nearly two decades of commitment to professional services marketing excellence. Her dedication positions her among the pioneering group of certified professionals who have maintained this credential throughout significant industry evolution.
As founding member and Chair of the Empowering Women at Dewberry employee resource group, Brooke champions diversity, inclusion, and professional advancement for women across the firm’s 2,500+ employee organization. Her leadership in creating and sustaining this initiative reflects commitment to fostering equitable workplace culture and mentoring the next generation of women leaders in AEC marketing and engineering services.
Brooke’s thought leadership extends throughout the industry as a frequent conference presenter on critical topics including marketing leadership, content marketing, client relationship management, CRM systems implementation, and marketing technology. She has delivered presentations at SMPS chapter events, including programs organized by SMPS New York, sharing expertise on data-driven marketing strategies and ROI measurement that empower AEC marketing professionals with actionable business insights.
Her commitment to professional development encompasses hosting internal webinars for Dewberry’s marketing team and technical seller-doers, facilitating knowledge sharing on strategic marketing practices, proposal best practices, and business development methodologies. Through her leadership at SMPS U Leadership Advancement Program participation and continuous learning initiatives, Brooke demonstrates dedication to elevating both individual professional capabilities and broader industry marketing standards.
Her passion for mentoring junior marketing professionals, combined with her extensive cross-industry background spanning AEC, legal services, and nonprofit sectors, provides unique perspective that strengthens the entire professional services marketing community.
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