Bridget J. Shane, CPSM
Since 2016
Active
SMPS Philadelphia member
AEC marketing professional
Bridget leads comprehensive communications and proposal development for Pennoni, a nationally recognized multidisciplinary engineering consulting firm headquartered in Philadelphia. As Senior Communications Manager, she oversees proposal strategy, brand standards, and marketing collateral development for one of Engineering News-Record’s Top 500 Design Firms, supporting a firm with over 1,200 employee-owners across 33+ offices from New England to Florida.
Her expertise encompasses proposal management including SF330 development, RFP/RFQ/RFI response coordination, brand management, and visual communication design across diverse engineering disciplines. Bridget brings specialized knowledge in developing proposal materials for transportation, environmental, infrastructure, municipal, and building systems projects serving public and private sector clients throughout the Mid-Atlantic and Northeast regions.
With extensive experience in engineering marketing communications, she has developed brand standards guides, writing style guides, and resource libraries that ensure consistency across Pennoni’s national operations. Her Adobe Creative Cloud proficiency, particularly in InDesign, enables sophisticated visual presentation of complex technical proposals and qualifications packages. Bridget’s collaborative approach combines strategic planning with meticulous execution, supporting multimillion-dollar pursuit efforts across transportation infrastructure, environmental remediation, structural engineering, and municipal services markets.
Bridget demonstrates exceptional professional commitment through her CPSM certification achievement and active service on the Professional Development Committee for SMPS Philadelphia, one of the premier chapters in the Northeast region serving 140+ members representing over 100 AEC firms. Her committee involvement focuses on advancing professional development, certification preparation, mentoring programs, and educational initiatives that benefit the regional AEC marketing community.
As a CPSM-certified professional and SMPS Philadelphia committee member, Bridget contributes to programming that includes Boot Camp study groups, professional development workshops, and mentoring initiatives that elevate marketing excellence throughout the Philadelphia metro area and greater Mid-Atlantic region. Her committee service reflects the collaborative culture and employee-ownership philosophy that characterizes Pennoni’s approach to professional development.
Bridget brings valuable career progression experience, having advanced from Communications Specialist to Senior Communications Manager while developing expertise in proposal coordination, brand management, and marketing strategy. Her educational foundation from Shippensburg University, combined with technical proficiency in Adobe Creative Suite and CRM systems, supports her role as both practitioner and mentor within the AEC marketing profession.
Her leadership in developing Pennoni’s writing style guide and brand standards demonstrates commitment to marketing excellence at an organizational level, ensuring consistent professional presentation across a geographically diverse, employee-owned engineering firm. This systematic approach to communications standards reflects both individual expertise and dedication to building organizational marketing capacity.
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