Beth Harrison, CPSM
Since 2016
Active
SMPS Upstate New York
AEC marketing professional
Beth brings 35 years of comprehensive AEC industry experience spanning marketing leadership, business development, human resources, and strategic planning across multiple engineering and architectural disciplines. Her career encompasses multi-disciplinary engineering firms, with expertise in commercial, retail, infrastructure, and municipal project marketing serving both public and private sector clients throughout New York State and nationally.
Her expertise spans retail and commercial design-build, civil engineering, structural engineering, MEP engineering, and architectural services serving clients including national retailers, municipalities, and institutional organizations. Beth brings specialized knowledge in strategic business planning, recruiting, employee engagement, and marketing communications for technical professional services firms.
With an MBA in International Business from Rochester Institute of Technology and a bachelor’s degree from SUNY Potsdam, she has contributed to marketing excellence at prominent firms including APD Engineering &Architecture, LaBella Associates, and FRA Engineering. Her comprehensive understanding of both technical services and people-centered leadership enables effective positioning of engineering and architectural capabilities for competitive advantage. Beth’s career progression from administrative roles through human resources to marketing director demonstrates sustained commitment to advancing AEC firm growth and employee development.
Beth demonstrates exceptional professional leadership through her CPSM certification achievement and extensive service to SMPS at both chapter and regional levels. Her regional leadership includes serving as Co-Chair of the Programs Committee for both the 2024 and 2025 SMPS Northeast Regional Conferences (SMPSNERC), where she coordinated comprehensive educational programming serving hundreds of AEC marketing professionals throughout the Northeast region. During her NERC 2024 leadership, she also chaired the CPSM Day Committee, advancing professional certification awareness and supporting aspiring CPSMs throughout the Northeast.
As an active SMPS Upstate New York member, Beth contributes to chapter programming and professional development initiatives that serve over 90 AEC marketing professionals throughout Upstate New York from Buffalo to Albany. The Upstate New York Chapter provides networking opportunities, professional development, and leadership resources across one of the geographically largest SMPS chapter territories.
Beth’s leadership approach combines strategic marketing expertise with deep commitment to employee development and organizational culture. During her tenure as Director of Marketing at APD Engineering &Architecture, she championed comprehensive initiatives including firm-wide recruiting, employee enrichment, retention programs, and company culture enhancement. Her contributions helped position APD as a Rochester Top Workplace winner, recognized for exceptional company culture and employee engagement.
Her MBA in International Business from RIT Saunders College of Business provides sophisticated strategic planning capabilities that enhance marketing effectiveness. Beth’s 35-year career spanning marketing, human resources, and business development demonstrates sustained commitment to advancing both individual professional growth and organizational excellence throughout the AEC industry. Her Culture Design Masterclass certification reflects ongoing dedication to creating positive workplace environments that support both business success and employee wellbeing.
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