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Becky Scheible 3

Becky Scheible, CPSM

CPSM since 2022
Certified Professional Services Marketers
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Professional expertise

Becky leads strategic marketing and visual communications for one of North America’s premier environmental engineering firms at Geosyntec Consultants, a global consulting and engineering firm specializing in environmental restoration, geotechnical engineering, water resources, coastal engineering, and civil infrastructure. As Senior Marketing Specialist, she manages comprehensive marketing initiatives supporting a firm of more than 2,800 engineers and scientists operating from over 90 offices across the United States, Canada, Europe, Australia, and the Middle East.

Her expertise spans environmental engineering marketing with specialization in site remediation, water quality, coastal resilience, solid waste management, and sustainability consulting serving both public and private sector clients. Becky brings distinctive capabilities in visual storytelling, graphic design, photography, and content creation combined with strategic proposal development and brand management. With nearly a decade of professional experience, she has contributed to marketing excellence at prominent California architecture and engineering firms.

Her dual background in communications and design enables her to craft compelling visual narratives that translate complex environmental and geotechnical engineering solutions into accessible, client-focused marketing materials that position Geosyntec’s technical innovation for competitive advantage.

Industry leadership

Becky demonstrates exceptional professional leadership through her CPSM certification achievement and active board service as Secretary for SMPS San Diego, one of the Pacific Region’s most dynamic AEC marketing chapters. Her board leadership includes strategic Programs Committee involvement, coordinating educational sessions and networking events that support professional development for hundreds of AEC marketing professionals throughout Southern California.

As an SMPS San Diego board member, Becky contributes to chapter programming that includes CPSM study groups, peer learning sessions, and industry events that advance the regional AEC marketing community. She serves as a conference presenter at the SMPS Pacific Regional Conference, where she leads educational sessions on visual marketing, photography techniques, and Adobe Creative Suite optimization for AEC professionals.As an SMPS San Diego board member, Becky contributes to chapter programming that includes CPSM study groups, peer learning sessions, and industry events that advance the regional AEC marketing community. She serves as a conference presenter at the SMPS Pacific Regional Conference, where she leads educational sessions on visual marketing, photography techniques, and Adobe Creative Suite optimization for AEC professionals.

Becky’s conference presentations include “Picture This: A Guide to Smartphone Photography and Post-Production Editing,” teaching marketers practical skills in project photography and AI-powered photo editing using Adobe Lightroom, Photoshop, and generative AI tools. Her technical expertise in visual communications and design software positions her as a thought leader in visual storytelling for the AEC industry.

Her educational background from UNC School of Media and Journalism, combined with professional recognition for creative excellence in design and public relations, provides valuable industry perspective that enhances both individual and organizational professional development across the California AEC community.

Achievements:

  • CPSM certification demonstrating mastery of professional services marketing
  • SMPS San Diego Board Secretary and Programs Committee leadership
  • SMPS Pacific Regional Conference presenter on visual marketing and photography
  • Nearly 10 years of comprehensive AEC marketing and creative communications experience
  • Expertise in Adobe Creative Suite (Lightroom, Photoshop, InDesign) and AI photo editing
  • Marketing leadership for global environmental engineering and consulting firm
  • UNC School of Media and Journalism graduate with communications and design expertise
  • Award-winning creative professional with graphic design and photography capabilities
  • Active contributor to SMPS San Diego professional development programming
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CPSM certification is administered by the Society for Marketing Professional Services (SMPS). This profile is created to honor SMPS-certified professionals and complement the association’s mission of advancing professional services marketing. For official CPSM information, visit smps.org

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