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Becky Rehorn 3

Becky Rehorn, CPSM

CPSM since 2024
Certified Professional Services Marketers
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Professional expertise

Becky leads comprehensive public engagement and strategic communications initiatives for HNTB Corporation, one of the nation’s premier infrastructure solutions design firms. As Manager of Public Engagement & Communications, she develops and executes stakeholder engagement strategies for complex transportation and infrastructure projects, working collaboratively with technical teams, government agencies, and diverse community stakeholders to ensure transparent communication throughout project lifecycles.

Her expertise spans transportation infrastructure, bridge and roadway projects, transit systems, and community engagement planning serving state departments of transportation and municipal clients across the southeastern United States. Becky brings specialized knowledge in stakeholder communications, public involvement strategies, and community outreach for major infrastructure projects, including historic renovations like Chattanooga’s Walnut Street Bridge.

With distinguished leadership experience across prominent AEC firms including JMT as Associate Vice President & Director of Communication, and Vaughn & Melton (now a JMT company) as Chief Marketing Officer, Becky has built an extensive career in strategic communications. Her comprehensive understanding of infrastructure development, combined with advanced education including an MBA and pursuit of a Doctor of Management degree, enables her to craft compelling narratives that engage communities and advance complex projects.

Industry leadership

Becky demonstrates exceptional professional leadership through her CPSM certification achievement, advanced credentials including an MBA and CSM (Certified Scrum Master), and active pursuit of a Doctor of Management degree. Her commitment to professional development reflects a dedication to advancing both individual capabilities and the broader AEC communications profession.

As a recognized thought leader in stakeholder engagement and infrastructure communications, Becky actively contributes through published content and industry dialogue. Her 2023 LinkedIn article on digital twin technology and stakeholder engagement demonstrates forward-thinking approaches to how communications professionals can leverage emerging technology to enhance public involvement in infrastructure projects. Her insights on using digital twins for stakeholder visualization showcase innovative thinking that benefits the entire AEC industry.

Becky’s leadership experience includes former roles as Chief Marketing Officer at Vaughn & Melton, where she was recognized in the company’s strategic restructuring as a key leader, and CEO & Creative Director at Alpha Omega Strategy. Her career spans diverse sectors including healthcare marketing, commercial real estate, and strategic consulting, providing unique cross-industry perspective that enriches AEC communications practice.

Her Tennessee roots—from White Pine to Morristown to Nashville—reflect deep regional knowledge that enhances engagement strategies for major Tennessee Department of Transportation projects and southeastern infrastructure initiatives.

Achievements:

  • CPSM certification demonstrating mastery of professional services marketing
  • MBA and Bachelor of Music from Tennessee Technological University
  • Pursuing Doctor of Management degree
  • CSM (Certified Scrum Master) certification
  • Former Chief Marketing Officer at Vaughn & Melton (JMT company)
  • Former Associate Vice President & Director of Communication at JMT
  • Thought leadership through published articles on digital twins and stakeholder engagement
  • Public engagement leadership for historic infrastructure projects
  • Cross-industry marketing experience spanning healthcare and commercial sectors
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CPSM certification is administered by the Society for Marketing Professional Services (SMPS). This profile is created to honor SMPS-certified professionals and complement the association’s mission of advancing professional services marketing. For official CPSM information, visit smps.org

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