Audrey Rhoads, CPSM
Since NA
Active
SMPS Maryland member
AEC marketing professional
Audrey leads comprehensive federal marketing strategy for Dewberry, a leading nationwide architecture, engineering, and construction (AEC) firm with over 68 years of excellence serving both public and private sector clients. As Director of Marketing, Federal Market, she develops strategic market positioning, oversees complex federal proposal development, and guides business development initiatives across Dewberry’s extensive federal client base spanning multiple government agencies.
Her expertise encompasses federal infrastructure projects, disaster recovery services, environmental consulting, geospatial technology, transportation planning, and water engineering serving the U.S. Navy, Air Force, and other Department of Defense clients throughout the Mid-Atlantic region and beyond. Audrey brings specialized knowledge in federal capture management, market research, capture planning, strategy development, and resource management for highly competitive federal procurements including indefinite delivery, indefinite quantity (IDIQ) contracts and alternative delivery projects.
With over 20 years of progressive experience in AEC marketing and communications, Audrey previously spent several years at Jones Edmunds & Associates, a Florida-based environmental and infrastructure consulting firm ranked among Engineering News-Record’s Top 500 Design and Top 200 Environmental firms. Her career progression through roles including Marketing Coordinator, Department Manager of Marketing Production, Manager of Marketing Services, and Public Relations Specialist built comprehensive capabilities across all marketing disciplines. Her extensive communications background enables her to craft compelling narratives for complex federal infrastructure proposals while managing federal marketing team operations and coordinating cross-functional pursuit strategies.
Kadence Styling:
Audrey demonstrates exceptional professional leadership through her CPSM certification achievement and progressive career advancement within federal AEC marketing. Her commitment to professional excellence is recognized by SMPS Maryland, which highlights her CPSM certification on the chapter’s official certification page alongside other distinguished Mid-Atlantic marketing professionals. This recognition reflects her dedication to maintaining the highest standards in professional services marketing and advancing the AEC industry’s marketing discipline.
In August 2021, Dewberry publicly announced Audrey’s promotion to Federal Marketing Manager of Operations, recognizing her extensive experience and contributions to the firm’s federal business growth. In this role, she supported federal pipeline development, strategy execution, and resource management for federal captures while managing alternative delivery success for federal projects and leading the federal marketing team. Her current Director-level position represents continued advancement and expanded leadership responsibilities within Dewberry’s federal practice.
Audrey’s additional credential as a Registered Yoga Teacher (RYT) demonstrates commitment to wellness, mindfulness, and balanced leadership—qualities that enhance her ability to manage high-pressure federal pursuits while supporting team well-being. This unique combination of federal marketing expertise and wellness training brings holistic perspective to leadership, team management, and the demanding nature of complex government procurements.
Her tenure at Jones Edmunds & Associates, where she progressed through multiple marketing and communications leadership roles, established strong foundations in public relations, marketing production management, and service coordination. This comprehensive background across different firm cultures and market sectors enriches her strategic approach to federal marketing at Dewberry, one of the AEC industry’s most established and respected firms.
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