Anna Smith, CPSM
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Active
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AEC marketing professional
Anna leads comprehensive marketing strategy and operations for SMRT Architects & Engineers, supporting the firm’s mission of solving complex engineering and architectural challenges through design that shapes communities, elevates the built environment, and enhances lives. As Marketing Director for a full-service architecture, engineering, and design firm based in Portland, Maine with approximately 140 employees, she oversees marketing communications, strategic positioning, proposal development, and client relationship management for a practice fueled by boundless curiosity and an unwavering commitment to design excellence.
Her expertise spans architecture and engineering marketing with deep specialization in mass communications, event planning, social media marketing, retail marketing, and marketing communications. Anna brings comprehensive knowledge of AEC marketing best practices gained through 15+ years of progressive experience in the architecture and engineering sector, including six years of regional marketing leadership at Turner Construction Company and over four years at Gresham, Smith and Partners advancing from Marketing Coordinator to Market Pursuit Manager.
Her educational foundation from Middle Tennessee State University in Mass Communication with concentration in Advertising and Public Relations, combined with international study experience in Mexico and PMP (Project Management Professional) course completion, provides distinctive capabilities in both strategic communications and project management methodologies that are essential for managing large-scale pursuit efforts and coordinating marketing operations across distributed teams.
Anna demonstrates exceptional professional leadership through her CPSM certification and sustained engagement with the architecture and engineering community. Her commitment to advancing professional services marketing excellence is reflected through comprehensive career progression spanning multiple nationally recognized AEC firms including Turner Construction Company, Gresham, Smith and Partners, and SMRT Architects & Engineers—demonstrating versatility across construction, architecture, and integrated design markets.
As Marketing Director at SMRT since April 2022, Anna contributes to marketing leadership for a firm with a simple but powerful operating principle: “we’re effective and innovative together.” SMRT’s collaborative approach emphasizes working hand-in-hand with clients to translate design vision into sustainable reality through structures and environments that enhance lives—a mission that requires sophisticated marketing that communicates both technical capability and human-centered design philosophy.
Anna’s leadership at SMRT supports the firm’s work across diverse markets including advanced manufacturing, education, government, health and wellness, and housing. Her marketing expertise helps position SMRT’s portfolio of sustainable, complex 24/7 buildings serving healthcare, government, science and technology, education, justice, and corporate clients. The firm’s commitment to design excellence—believing every project deserves thoughtful and innovative solutions regardless of scale or scope—requires marketing that articulates this values-driven approach to prospective clients and community stakeholders.
Her professional philosophy emphasizes the power of effective communication and strategic storytelling in translating complex technical capabilities into accessible narratives that resonate with diverse audiences. This approach reflects her educational foundation in advertising and public relations combined with practical experience implementing marketing campaigns across retail, corporate, and professional services environments.
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