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Anna Johnson, CPSM

CPSM since 2013
Certified Professional Services Marketers
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CPSM credentials
Professional expertise

Anna leads regional marketing strategy across Texas for Cushman & Wakefield, one of the world’s largest commercial real estate services firms with $9.5 billion in annual revenue and operations in 60 countries. As Senior Marketing Manager for the Texas Region, she oversees comprehensive marketing initiatives spanning all major Texas markets, ensuring consistent brand identity and strategic support for business development activities across corporate/commercial, civic, transportation, and K-12 education sectors.

Her extensive AEC marketing expertise includes strategic marketing management, business development coordination, and team leadership. Anna specializes in supporting commercial real estate projects with deep knowledge in proposal development, brand management, social media strategy, public relations, and event planning. She brings a strategic approach to marketing communications that helps position firms for competitive advantage in pursuing high-value public and private sector projects.

With over 14 years of AEC industry experience, Anna has contributed to marketing excellence at nationally recognized firms including Perkins&Will, where she was promoted to Associate and Senior Associate for her leadership in marketing K-12, civic, transportation, and corporate/commercial projects. Her comprehensive understanding of the design and construction process enables effective marketing support that strengthens client relationships and drives business growth.

Industry leadership

Anna demonstrates exceptional professional leadership through her CPSM certification achievement and extensive involvement with SMPS North Texas, one of the largest and most dynamic chapters in the nation. Her sustained commitment to professional development and industry engagement reflects the collaborative culture that characterizes both her career advancement and her dedication to elevating the AEC marketing profession.

Throughout her tenure at Perkins&Will Dallas, Anna earned recognition for marketing excellence, receiving afirst-place Marketing Communication Award and advancing from Marketing Coordinator to Senior Associate over nearly 11 years. Her leadership supported one of the nation’s most respected architecture firms specializing in healthcare, K-12 education, civic, and corporate/commercial design. Anna’s strategic approach to marketing and business development helped position Perkins&Will Dallas for success on major institutional and educational projects throughout Texas.

Anna brings significant experience in professional development through her active SMPS engagement and commitment to continuing education in AEC marketing best practices. Her marketing leadership has supported major projects in K-12 education, civic infrastructure, transportation, and commercial development, working with public sector clients and institutional partners. Her 14+ years of experience spanning prominent AEC firms provides valuable industry perspective that enhances both individual and organizational professional excellence.

Achievements:

  • CPSM certification demonstrating mastery of professional services marketing
  • Marketing Communication Award – 1st Place for excellence in AEC marketing
  • Promoted to Senior Associate at Perkins&Will Dallas for marketing leadership
  • 14+ years of comprehensive AEC marketing and business development experience
  • Marketing leadership for nationally recognized architecture and real estate firms
  • Active SMPS North Texas member supporting professional development in the region
  • Strategic marketing management across multiple AEC sectors and markets
  • Team leadership expertise in people management and cross-functional collaboration
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CPSM certification is administered by the Society for Marketing Professional Services (SMPS). This profile is created to honor SMPS-certified professionals and complement the association’s mission of advancing professional services marketing. For official CPSM information, visit smps.org

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