Andrea Sobocinski, CPSM
Since 2022
Active
SMPS New York member
AEC marketing professional
Andrea leads comprehensive project systems development and data-driven marketing strategy for H2M architects + engineers, one of New York’s most distinguished multidisciplinary firms celebrating over 90 years of community building. As Senior Project Systems Specialist, she enhances efficiency and productivity through strategic CRM implementation, process optimization, and data analytics that empower marketing teams and business developers across a 500+ employee organization. Her work encompasses supporting a firm founded in 1933 that has evolved from a basement civil engineering practice into an award-winning architecture, engineering, and environmental services powerhouse with 13 offices spanning New York, New Jersey, Connecticut, Pennsylvania, and Florida.
Her expertise spans CRM management, data-driven decision-making, marketing technology optimization, and cross-functional coordination between marketing, operations, and project delivery teams. Andrea brings specialized knowledge in project data systems, proposal analytics, business intelligence platforms, and process improvement methodologies that streamline workflows and enhance organizational effectiveness. With two decades of AEC industry experience and an MBA complementing her CPSM credentials, she combines strategic business acumen with technical marketing systems expertise.
Her comprehensive understanding of architecture and engineering project lifecycles enables development of tailored technology solutions that address the unique challenges of professional services marketing, from capture planning through client relationship management and performance measurement.
Andrea demonstrates exceptional professional leadership through her CPSM certification earned in 2023, coupled with an MBA that positions her uniquely at the intersection of business strategy and marketing technology excellence. Her dual credentials reflect commitment to mastering both strategic marketing domains and rigorous business management principles.
As Director of Membership for SMPS New York, serving consecutive terms from 2023-2024, 2024-2025, and continuing into 2025-2026, Andrea leads member engagement and recruitment for one of the largest and most dynamic SMPS chapters in the country. Her leadership role encompasses developing member value propositions, creating onboarding experiences that foster authentic connections, and implementing strategies that have strengthened engagement across one of the organization’s most active professional communities. Under her membership directorship, SMPS New York has maintained its position as a premier destination for AEC marketing professionals seeking career advancement, networking, and professional development.
Andrea’s thought leadership on effective networking earned recognition through an Authority Magazine interview where she emphasized authenticity as her core professional value. She advocates for prioritizing quality over quantity in professional relationships, investing time in individuals who inspire growth and engage genuinely. Her networking philosophy centers on finding organizations like SMPS that bring together professionals across experience levels under the common bond of building the professional services marketing space.
Beyond SMPS leadership, Andrea contributes to community impact through board service with Canstruction Long Island, a nonprofit competitive event where design and construction industry professionals build structures from canned food that are later donated to hunger relief organizations. Her board tenure demonstrates commitment to leveraging AEC industry skills for social good, combining creative collaboration with meaningful community service.
Her passion for data-driven decision-making has made her an invaluable asset to H2M and the broader professional services marketing community. By championing marketing technology, process excellence, and systematic approaches to business development, Andrea elevates both individual professional capabilities and organizational marketing effectiveness throughout the AEC industry.
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