Amy Collins, CPSM
Since 2003
Active
SMPS Central Pennsylvania member
AEC marketing professional
Amy leads comprehensive marketing communications strategies for one of the nation’s most prominent infrastructure consulting firms at GFT, where she guides nationwide marketing for the Buildings & Places Business Group across more than 50 offices. As Senior Marketing Communications Manager, she serves as a strategic advisor to senior leadership, aligning integrated marketing strategies with growth goals, operational priorities, and brand visibility efforts throughout the organization.
Her expertise spans transportation, water, power, environmental, and buildings infrastructure markets, supporting both public and private sector clients. Amy brings specialized knowledge in multi-channel marketing campaigns, thought leadership development, account-based marketing, and strategic content creation that elevates subject matter experts and strengthens industry presence.
With over 27 years of AEC industry experience spanning engineering, architecture, and construction sectors, she has contributed to marketing excellence at prominent firms including Gannett Fleming (now GFT), Wagman, Barton Associates, Bottom Duvivier (acquired by Gensler), and Environmental Resources Management. Her comprehensive understanding of the design and construction process enables effective marketing support for complex infrastructure projects ranging from transportation systems to healthcare facilities.
Amy demonstrates exceptional professional leadership through her FSMPS Fellow designation—the highest honor bestowed by the Society for Marketing Professional Services—and extensive national and chapter-level service. She served as an SMPS Foundation Trustee from 2017-2021, where she contributed to research initiatives that advanced the entire AEC marketing profession, including authoring influential articles on marketing technology (MarTech) adoption that were featured in Building Design + Construction and Engineering News-Record.
As SMPS Central Pennsylvania Chapter President (2012-2013) and 2014 Keystone Award recipient, Amy has demonstrated sustained commitment to chapter excellence and professional development programming. She continues contributing through the Senior Leaders’ Think-Tank, mentoring experienced marketing and business development professionals with 10+ years of experience to advance strategic firm growth.
Amy’s thought leadership extends beyond chapter boundaries through her extensive publication record in industry media including Marketer Magazine, Professional Services Management Journal, The Zweig Letter, and A/E Marketing Journal. Her expertise in enterprise-wide marketing initiatives, multi-channel campaign development, and content strategy has elevated marketing excellence across the infrastructure consulting sector.
Her professional development includes completion of the SMPS University Leadership Advancement Program at University of Maryland’s Robert H. Smith School of Business, where she led an Action Learning Project developing market research best practices. Amy’s service on national award juries and her contributions to SMPS Foundation research reflect her commitment to advancing professional standards industry-wide.
Achievements:
