Amanda Welch, CPSM
Since 2021
Active
SMPS Central Florida member
AEC marketing professional
Amanda leads comprehensive business development support and marketing coordination for Walter P Moore’s Structures Group, one of the nation’s most prominent structural engineering practices. As Principal and Manager of Business Development Support, she directs a national team of marketing coordinators supporting five practice areas across eighteen offices for an employee-owned firm founded in 1931. Her role encompasses strategic marketing leadership for a company recognized worldwide for pioneering innovations including the Astrodome, retractable roof stadiums, and over half of the 2026 FIFA World Cup venues in the United States.
Her expertise spans proposal development, project data collection strategy, marketing process optimization, and team mentorship across diverse structural engineering markets. Amanda brings specialized knowledge in sports and entertainment venue marketing, aviation facilities, educational institutions, healthcare infrastructure, and high-performance building design. With PMP (Project Management Professional) certification complementing her CPSM credentials, she combines rigorous project management methodology with strategic marketing leadership to enhance team efficiency and business development outcomes.
Her comprehensive understanding of structural engineering project delivery enables effective marketing support for complex, high-profile projects including stadiums, arenas, airports, hospitals, and iconic architectural structures that define skylines and communities worldwide.
Amanda demonstrates exceptional professional leadership through her CPSM certification earned in 2021, coupled with PMP (Project Management Professional) credentials that position her uniquely at the intersection of marketing excellence and project management rigor. Her dual certifications reflect commitment to mastering both strategic marketing domains and systematic project delivery methodologies.
As Advisory Board member for the SMPS Southeastern Regional Conference, Amanda contributes strategic guidance to one of SMPS’s most active regional events, helping shape programming that benefits hundreds of AEC marketing professionals across the Southeast. Her board service demonstrates dedication to advancing the profession through peer learning, professional development, and regional collaboration.
Amanda’s thought leadership extends to serving as CPSM study group facilitator, where she has led Domain 4 and Domain 5 preparation sessions for aspiring CPSMs. Her willingness to mentor professionals pursuing certification exemplifies commitment to elevating industry standards and supporting career advancement throughout the AEC marketing community. Through facilitation of SMPS South Florida and multi-chapter study groups, she has directly contributed to the success of dozens of professionals earning their CPSM credentials.
Her leadership in developing marketing processes, procedures, and training programs for Walter P Moore’s national marketing team reflects dedication to operational excellence and knowledge transfer. By creating systems for project data collection strategy and establishing best practices for proposal development, Amanda enhances both individual team member capabilities and organizational marketing effectiveness.
Her mentorship approach focuses on developing next-generation marketing professionals, providing guidance on career progression, professional certification pathways, and technical skill development that strengthens the entire structural engineering marketing community.
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