Amanda Rackow, CPSM
Since NA
Active
SMPS Chicago member
AEC marketing professional
Amanda drives comprehensive marketing strategy and communications for Alfred Benesch & Company, a multidisciplinary engineering firm with over 78 years of excellence serving clients nationwide from 30+ offices. As Vice President and Director of Marketing, she leads brand management, strategic differentiation, and marketing communications across a firm that has grown through strategic mergers to offer civil, structural, transportation, environmental, geotechnical, and value engineering services.
Her expertise encompasses transportation infrastructure, water and wastewater systems, structural design, environmental services, geotechnical engineering, and value methodology serving public sector municipalities, state departments of transportation, and institutional clients across multiple regions. Amanda brings specialized knowledge in mergers and acquisitions marketing, brand integration strategy, and communications planning for organizations navigating growth and evolution in the competitive AEC landscape.
With an MBA in Marketing from North Central College and over 12 years of AEC industry experience, she has built comprehensive capabilities in marketing strategy, brand stewardship, and organizational storytelling. Her career progression from Business Development Manager to Director of Marketing to Vice President demonstrates strategic leadership combined with hands-on execution excellence, helping position Benesch’s technical expertise and value-focused approach for clients seeking innovative engineering solutions.
Amanda demonstrates exceptional professional leadership through her CPSM certification achievement, active SMPS involvement, and distinguished service to transportation industry organizations. Her leadership contributions include serving as Membership Director for SMPS Chicago and Logistics Co-chair for the 2015 Heartland Regional Conference, where she coordinated essential program elements for hundreds of AEC marketing professionals.
As a recognized expert in mergers and acquisitions strategy, Amanda has presented at SMPS programs on navigating organizational change and demonstrating value during M&A transitions—critical knowledge as the AEC industry continues consolidation trends. Her expertise helps marketing professionals understand how to position themselves and their contributions during periods of significant organizational transformation.
Amanda’s commitment to advancing transportation infrastructure is exemplified by receiving the Member of the Year Award from WTS Pittsburgh Chapter, recognizing her dedication to Women in Transportation Seminar’s mission of advancing women in the transportation industry. Her SMPS membership since 2006 and sustained chapter leadership demonstrate long-term commitment to professional development and industry advancement.
She serves as a juror for SMPS Marketing Communications Awards, evaluating excellence in AEC marketing across proposal documents, brand campaigns, and promotional materials. Her thought leadership on brand differentiation and strategic positioning helps firms across Benesch’s 30-office network maintain consistent messaging while reflecting local market nuances.
Her combination of corporate marketing leadership, industry association service, and recognition from transportation organizations positions her as a valuable contributor to both individual professional growth and broader AEC marketing advancement.
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