TapInfluence, Inc. develops marketing software that automates creation, management, and measurement of influencer content marketing programs. It offers TapInfluence, a cloud-based influence marketing platform that is used by enterprise CMOs and marketers to scale the creation of content and distribute it to consumers; and TapInfluence Marketplace, a solution where brands search and connect with influential content creators who share relevant stories with their audiences.
The company’s cloud-based software enables brands to manage influencer campaigns, distribute branded content, and measure results in one place. Its solution is also used by social influencers with audiences on blogs, Facebook, Twitter, Pinterest, and social platforms to connect with relevant brands and generate revenue from their content. It serves agencies and partners.
The company was formerly known as BlogFrog, Inc. and changed its name to TapInfluence, Inc. in March 2013. TapInfluence, Inc. was founded in 2009 and is based in Boulder, Colorado with an additional office in New York, New York. As of July 26, 2018, TapInfluence, Inc. operates as a subsidiary of IZEA, Inc..